Every HubSpot alternative content ever starts the same way. By singing HubSpot’s praises–’a market leader,’ ‘founder of the inbound marketing movement,’ ‘35% market share!’ – before bringing up the inevitable ‘but’: it’s way too expensive. 

And they’re right. HubSpot is an extremely powerful and popular tool. That’s exactly why a lot of businesses start with the free plan, thinking, ‘Hey, it’s HubSpot! What could go wrong?’

But then reality hits: upgrading costs a fortune, mandatory onboarding is expensive (to the uninitiated, onboarding starts at $3,000), and making it work its magic requires training, resources, and even consultations. 

We’ve also heard it straight from our own customers who switched from HubSpot: Great software–if you have a bottomless piggy bank. 

So here’s the deal. CEOs, sales professionals, freelancers, SMBs, startups, and solopreneurs are looking for HubSpot alternatives, and you should, too. 

Sure, you might not get the shiny HubSpot logo, but you will keep your money from burning for a ‘designer-like’ tool–money that can be better spent growing your business. After all, lead management is lead management, irrespective of which software you use. How you use it matters, too. 

Great! Now that you are searching for the best HubSpot alternatives in 2025 that work just as well, if not better, and without the sticker shock, let’s get started: 

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Exciting HubSpot Alternatives to Watch in 2025

In this detailed guide: 

• Best HubSpot alternatives at a glance
• Best HubSpot alternatives for all-in-one solutions
• Best Sales CRM HubSpot alternatives
• Best HubSpot alternatives for customer support
• Frequently asked questions

17 Best HubSpot Alternatives at a Glance

Why People Seek HubSpot Alternatives (Where HubSpot Wins & Falls Short)

We’ll have to give credit where it’s due. When a CRM sells as well as HubSpot does, we have to ask: what makes it so successful?

Though HubSpot is not perfect, it has carved out a strong market presence and offers key features many businesses swear by. 

Our goal with this blog post is not to hype up HubSpot or tear it down. We’re here to give you an unbiased and transparent look at HubSpot and its alternatives so that you can make an informed choice. 

An amazing free plan

We like HubSpot’s free plan, as it allows you to have unlimited users and add 1,000 contacts. You can also send up to 2,000 emails per month (but with HubSpot branding). 

You can also use email templates, live chats, landing pages, and newsletters–but they are not fully unlocked.

HubSpot is great for businesses with over $10M in ARR

For businesses with over $10 million in annual revenue, HubSpot becomes a strategic investment. At this level, businesses need a scalable solution with centralized customer data and a single source of truth, which HubSpot is designed to handle. 

HubSpot is particularly useful for companies that have outgrown entry-level CRMs but aren’t yet ready for the complexity and expenditure of truly enterprise-grade platforms like Salesforce. 

While platforms like Zoho and EngageBay are all-in-one CRM tools, others are point solutions, which may cause inefficiencies that come with juggling multiple disconnected platforms. 

HubSpot is an amazing all-rounder CRM

One of HubSpot’s biggest strengths is that it’s an all-in-one CRM, bringing marketing, sales, and customer support under one roof. 

As one user pointed out:

“If you’re using three to four different tools for marketing, sales, and service, your data is going to be a mess. Your customers will feel the disconnect between teams, and you’ll struggle to scale your business due to workflows all siloed among teams.”

While smaller businesses can profit from a scattered tech when it’s cost-effective, as it begins to scale up, the hidden inefficiencies pile up. This is where all-in-one CRM tools like HubSpot shine.

Great for a revenue-based business model

Again, this pertains to having a connected system. But we’ll look at it from a different angle. 

Most businesses operate nowadays with revenue teams instead of the usual sales, marketing, and support teams. For such a team, it makes more sense to have a proper all-in-one CRM instead of having multiple disconnected solutions and then trying hard to integrate them all (which again takes time, resources, and money). 

+1 to HubSpot here, too. 

You see a pattern here, right? 

The verdict: If you’re an established company, HubSpot may be a no-brainer. But if you’re an SMB, HubSpot can be quite expensive, but you still need to choose an all-in-one CRM solution regardless. 

Fortunately, there are many good HubSpot alternatives in the market.

17 Best HubSpot Alternatives at a Glance

17 Best HubSpot Alternatives: An In-Depth Look

We took an in-depth look at each of the HubSpot alternatives and competitors to help you choose the best solution for various needs. 

The best all-in-one HubSpot alternatives

1. EngageBay

Best HubSpot alternative for an all-in-one solution

EngageBay was built to give small businesses, startups, and solopreneurs the same all-in-one experience as HubSpot, but without the expensive markup or steep learning curve. 

Yes, HubSpot is powerful, but for small businesses, it often feels like paying for enterprise pricing for tools you barely get to use.

Basic features like marketing automation, custom reports, and A/B testing are locked behind expensive upgrades ($800/month!), and even onboarding may cost hundreds to thousands of dollars.

EngageBay gives you everything you need to market, sell, and support–in one simple, affordable platform. You can build email campaigns, set up marketing automation, and manage contacts, all from one dashboard. 

The visual automation builder makes it easy to create drip campaigns and personalized journeys without needing to be tech-savvy. 

EngageBay also includes a built-in CRM, landing pages, hundreds of prebuilt email templates, appointment scheduling, AI live chat, and a full helpdesk. 

	EngageBay	HubSpot
Marketing automation
Email marketing
Sales automation
All-in-one
Free plan
Free trial	15 days	30 days
Annual discount	8%	10%
G2 rating	4.6	4.4

What you might like about EngageBay

• All-in-one platform for email marketing, sales, automation, and customer support
• Visual automation builder to streamline lead nurturing, follow-ups, and many other workflows
• Generous free tier
• Unlimited contacts in the Pro plan
• Free, 1:1 onboarding for all paid users
• Award-winning customer support
• Though there are expensive apps like HubSpot, EngageBay is one of the very few all-in-one solutions under $120.

What you might not like about EngageBay

• You get custom reporting and SSO only in the Pro tier
• No marketing automation in the free plan

EngageBay pricing

EngageBay’s All-in-One Suite has four plans: Free, Basic, Growth, and Pro.

• Free: This plan is free forever for up to 15 users and offers 500 contacts, 1,000 branded emails, email marketing, lead generation, autoresponders, email broadcasts, sequences, lead grabbers, landing pages, helpdesk, and Live Chat. This makes EngageBay a top choice among free HubSpot alternatives.
• Basic: This plan costs $13.79 a month and adds a tag manager, social suite, third-party integration, SMS marketing, conversational inbox, AI-based predictive lead scoring, landing page builder, web pop-ups, and email templates. You also get 500 contacts and 3,000 branded emails.
• Growth: This plan costs $59.79 a month and adds proposals, service automation, email form builder, call records, custom domain, A/B testing, site messages, push notifications, and inbound marketing automation features. You can send 25,000 branded emails a month and store 5,000 contacts with this plan.
• Pro: The Pro plan costs $110.99 a month and adds phone support, uptime SLA, a dedicated account manager, custom reporting, goals tracking, employee role management, and SSO. You also get proposal analytics, web analytics, marketing automation, 50,000 branded emails a month, and unlimited contacts.

You also get an 8% discount on annual plans and a 15% discount on two-year plans. This affordable pricing makes EngageBay one of the best HubSpot CRM alternatives.

EngageBay vs HubSpot (2025) – Which CRM Gives You More Value?

Learn more about EngageBay:

• Compare EngageBay with HubSpot
• Visit our website
• Request a demo with our experts
• Check pricing

Sign up with EngageBay for free

2. Brevo (fka Sendinblue)

Best HubSpot alternative for omnichannel marketing

Our next pick for an all-in-one software to try over HubSpot is Brevo (fka Sendinblue). A digital marketing resource, Brevo (Sendinblue) has served quite a few businesses for more than a decade.

	Brevo (Sendinblue)	HubSpot
Marketing automation
Email marketing
Sales automation	𐄂
All-in-one	𐄂
Free plan
Free trial	𐄂	30 days
Annual discount	10%	10%
G2 rating	4.5	4.4

What you might like about Brevo

Brevo (Sendinblue) can help with your Facebook advertising, landing pages, signup forms, CRM, email & marketing automation, SMS marketing, and email marketing — making it one of the most versatile HubSpot alternatives. For Facebook Ads, landing pages, and web forms, you can use Brevo’s (Sendinblue) customizable templates and drag-and-drop editor.

CRM

• Segmentation and transactional email design to personalize your messages.
• Chat support.
• Contact management to identify sales opportunities and target leads.

SMS marketing

• Transactional SMS features, including Sendinblue’s (Brevo) API.
• Review KPIs and other metrics.

Email marketing

• Templates for email, drag-and-drop builder.
• Personalized, dynamic content.
• No limit on contacts and lists.
• A/B tests.

What you might not like about Brevo

• Free plan has a limited number of features.
• The BrevoPlus plan has a few useful features over the Business plan and can get pricey for small businesses.

Brevo (Sendinblue) pricing

Sendinblue (Brevo) has four marketing pricing plans: Free, Starter, Business, and Enterprise.

• Free: The Free plan lets you work with unlimited contacts but limits the emails to 300 per day. It doesn’t offer any other features. This is a great free alternative to HubSpot for small businesses. 
• Starter: The Starter plan for $8.08 per month is recommended for new marketers, with email volume starting from 5,000 emails, no daily sending limits (within your plan limits), basic reporting and analytics, and email support. 
• Business: The Business plan is $16.17 a month and offers an email volume starting at 5,000 emails, marketing automation, Facebook Ads, landing pages, multi-user access, and telephone support.
• Enterprise: The Enterprise plan has custom pricing and adds priority support, a dedicated account manager, and features like retargeting ads, chat, send-time optimization, sub-account management, advanced integrations, tailored onboarding, and personalized support. 

Read also: 5 Best Brevo (Sendinblue) Alternatives

3. Zoho

Best HubSpot alternative for customizability

Zoho is a great affordable solution for SMBs as it offers a complete business solution. In addition to a comprehensive CRM solution, they offer other products, too – from event management, webinars, eCommerce, loyalty management, and more. 

	Zoho	HubSpot
Marketing automation
Email marketing
Sales automation
All-in-one
Free plan
Free trial	15 days	30 days
Annual discount	Up to 34%	10%
G2 rating	4.0	4.4

What you might like about Zoho

Zoho CRM makes it easy to integrate multiple products easily, offering a truly integrated solution. Let’s take a look at the key features of Zoho.

Field management

• Mobile application
• On-field representatives
• Field management
• Easy-of-use

Sales Intelligence and Automation

• Logic, rules, and triggers
• automates both operational and data entry tasks 
• Creating and updating tasks
• Automatic lead routing based on various factors 

Pipelines

• Deal management
• 360-degree customer views
• Account management
• Intuitive dashboards

Team management

• Admin control
• Documentation library 
• Meeting scheduler
• Restriction management
• Easy management and collaboration 

What you might not like about Zoho

• Customer support may not be as comprehensive
• Each product of Zoho has to be paid for separately, and the integrations may not always work

Zoho pricing

Zoho offers four plans: Standard, Professional, Enterprise, and Ultimate.

• Standard: Zoho’s Standard plan starts at $14/month and offers pipelines, sales forecasting, templates, task management, email insights, and other standard features. 
• Professional: The Professional plan is a popular Zoho plan and starts at $23/month for webhooks, email relays, macros, assignment rules, and custom reports and dashboards
• Enterprise: The Enterprise plan costs $40/month for advanced features, including email parsers, custom functions, segmentation, developer sandbox, and advanced dashboard components.
• Ultimate: The Ultimate plan costs $52/month and offers advanced features, scalability, and dedicated BI capabilities. 

Read also: EngageBay vs HubSpot vs Zoho

4. Salesforce

Best enterprise-grade CRM

Salesforce offers ‘Salesforce Business CRM’ developed specifically for small businesses. Rated the #1 CRM in the world, Salesforce offers a plethora of tools – from lead management, data insights, and more. 

	Salesforce	HubSpot
Marketing automation
Email marketing
Sales automation
All-in-one	𐄂
Free plan	𐄂
Free trial		30 days
Annual discount	𐄂	10%
G2 rating	—	4.4

What you might like about Salesforce

Let’s take a look at the key features of Salesforce:

• Lead management
• Lead conversion
• Social insights
• Social media engagement
• Real-time sales forecasting
• AppExchange marketplace
• Customized sales, marketing, and customer service

What you might not like about Salesforce

• Quite expensive compared to other HubSpot alternatives
• Expensive add-ons
• Complex setup
• Steep learning curve

Salesforce pricing

Salesforce Small Business CRM offers two plans: Starter Suite and Pro Suite.

• Starter Suite: starts from $25/month.
• Pro Suite: starts from $100/month.

Which Is The Best Free Salesforce Alternative?

The best HubSpot alternatives for marketing

5. ActiveCampaign

Best HubSpot alternative for advanced marketing automation

Our next pick for HubSpot alternatives is ActiveCampaign. A marketing automation service with small business CRM and email marketing, ActiveCampaign has a large customer base and has been recognized well. It’s designed for sales, marketing, customer service teams, and verticals like higher education, software as a service or SaaS, eCommerce, and bloggers.

	ActiveCampaign	HubSpot
Marketing automation
Email marketing
Sales automation
All-in-one	𐄂
Free plan	𐄂
Free trial	𐄂	30 days
Annual discount		10%
G2 rating	4.5	4.4

What you might like about ActiveCampaign

The ActiveCampaign CRM solution offers a decent set of features and hundreds of integrations — making it one of the best HubSpot alternatives when it comes to sheer numbers. These include machine learning, messaging, CRM & sales, inbound marketing automation, and email marketing.

Machine learning

• Predictive sending based on email response behavior.
• Win probability feature to predict the chances a lead will close a deal.

Messaging

• Templates for early stages of the customer journey.
• Facebook custom audiences.
• SMS marketing with automation, notifications, and reminders.
• Email marketing with personalization.

CRM & sales

• Deals CRM app for changing deals, calling leads, tracking tasks, and generating contact information on the go.
• Sync with Gmail and Outlook via ActiveCampaign Chrome extension.
• Automated segmentation, win probabilities, and lead scoring.
• Sales process management.
• CRM and sales automation for a hands-off approach.

Marketing automation

• Split testing or A/B testing.
• Attribution across the customer lifecycle.
• Goals tracking.
• Advanced reporting.
• Mitigation services to merge contacts, forms, emails, and automation.
• Automated sign-up forms.
• Site tracking to know who visits your pages and for how long.

Email marketing

• Email scheduling.
• Automated email funnels.
• Email autoresponders like lead magnets and welcome emails.
• Triggered emails based on customer behavior.
• Broadcast emails.

What you might not like about ActiveCampaign

• Once you get past the $49 Plus plan, it gets pricey quickly.

ActiveCampaign pricing

ActiveCampaign is an excellent HubSpot competitor because of its pricing. It has four paid plans: Starter, Plus, Pro, and Enterprise.

• Starter: This plan costs $15 a month for three users. You also get email and chat support, marketing automation, newsletters, email marketing, and unlimited emails. This makes ActiveCampaign a great alternative to expensive CRM like HubSpot.
• Plus: With the Plus plan, you add SMS marketing, training, custom branding, a custom domain, and custom user permissions for $49 a month. You also get deep data integration, lead and contact scoring, sales automation CRM, unlimited email sending, and support for up to 25 users.
• Pro: The Professional plan costs $79 a month and adds win probabilities, predictive sending, attributions, site messaging, and unlimited email sending.
• Enterprise: The Enterprise plan starts at $145/month and adds uptime SLA, phone support, social data, design services, and onboarding support. There’s also a dedicated account rep, a custom mail server domain, custom reporting, and unlimited message sending.

EngageBay vs ActiveCampaign vs Mailchimp: A comparison

6. GetResponse

Best HubSpot alternative for webinar marketing

Among the most popular HubSpot alternatives is GetResponse. This is a marketing software product catering to small businesses.

	GetResponse	HubSpot
Marketing automation
Email marketing
Sales automation	𐄂
All-in-one	𐄂
Free plan
Free trial	30 days	30 days
Annual discount	18%	10%
G2 rating	4.3	4.4

What you might like about GetResponse

GetResponse offers a wide range of marketing solutions — similar to HubSpot — including webinar support, autoresponders, landing pages, and a conversion funnel.

GetResponse’s webinar features make it one of the best HubSpot alternatives for companies that require a marketing tool without high pricing.

Autoresponders

• Drag-and-drop editor for autoresponse messages.
• Advanced timing controls.
• Unlimited daily messages.

Website support

• SSL-encrypted webinar URLs with password protection.
• Customizable webinar URLs.
• Webinar platforms to stream and record your webinars.
• Webinar analytics, including conversions, survey vote responses, time spent watching the webinar, and the location of viewers.

Marketing automation

• Automated communication with scoring and tagging.
• Visual workflows with filters, actions, and conditions.
• Drag-and-drop visual workflow builder.

Conversion funnel

• Webinar funnels, lead funnels, sales funnels.
• Automated tracking of the customer journey.

What you might not like about GetResponse

• Not a full-fledged CRM software.
• Costly for small businesses with a large contact database.

GetResponse pricing

GetResponse has five plans: Free, Email Marketing, Marketing Automation, eCommerce Marketing, and GetResponse MAX. Pricing is based on the number of contacts.

• Email Marketing: This plan starts at $15.6/month and offers unlimited newsletters, autoresponders, website builder, landing pages, templates, among other features.
• Marketing Automation: This plan costs $48.4/month and adds features like event-based workflows, push notifications, and predictive email delivery.
• eCommerce Marketing: This plan starts at $97.6/month and includes eCommerce-specific features like abandoned cart recovery, transactional emails, and product recommendations.
• GetResponse MAX: Finally, the Max plan offers custom features like priority support, dedicated IP, SSO, SMS marketing, and unlimited users for $1,099/month.

Read also: The Best Free GetResponse Alternatives

7. Drip

Affordable email marketing software

The next pick for the top HubSpot competitors to try for your next campaign is Drip. This eCommerce CRM platform (ECRM) provides marketing automation services. Drip offers an enhanced email marketing automation system and improved customer data and insights with its ECRM.

	Drip	HubSpot
Marketing automation
Email marketing tool
Sales automation	𐄂
All-in-one	𐄂
Free plan	𐄂
Free trial	14 days	30 days
Annual discount	𐄂	10%
G2 rating	4.4	4.4

What you might like about Drip

Drip’s features come under four categories: customer data, personalization, engagement, and optimization.

Customer data

• Integration with several other data apps.
• Track customer journey with your website and brand.
• Custom fields for personalization and engagement.
• Tags to divide your audience into segments and your tasks for priority.

Personalization

• Send segmented deals and messages like price-drop notifications.
• Behavior-based email outreach.
• Custom fields for segmentation of contacts.

Customer engagement

• Instagram and Facebook advertising based on customers’ shopping behavior.
• Visual email builder.
• Automated email campaigns.

Optimization

• Analytics to track metrics like revenue per subscriber, rate of unsubscribes, clicks, and opens — a boon for your marketing team.

What you might not like about Drip

• Services are mostly limited to the ECRM or CRM sphere.

Drip pricing

Drip’s pricing plan is based on a sliding-scale model:

• For 2,500 contacts: $39 a month.
• For 5,000 contacts: $89 a month.
• For 10,000 contacts: $154 a month.
• For 50,000 contacts: $699 a month.

Read also: 5 of the Best Drip Alternatives

8. Mailchimp

Best HubSpot alternative for email marketing and campaign management

Mailchimp is a well-rounded alternative to the HubSpot Marketing Hub that lets you run powerful email campaigns without the learning curve. 

What we like about Mailchimp is its simplicity. Users can build beautiful, mobile-optimized emails using the drag-and-drop editor and personalize campaigns based on user signals, behavior, and tags. 

Mailchimp also offers detailed insights into how each campaign performs, including open rates, clicks, and conversions. 

What you might like about Mailchimp

• Easy-to-use email builder with lots of professional templates
• Prebuilt customer journeys and marketing automation
• Integrated landing pages, signup forms, and ads. 
• Strong analytics and A/B testing

What you may not like about Mailchimp

• Limited automation and A/B testing on the free version
• Though Mailchimp offers CRM features, it’s not as robust as HubSpot’s

Mailchimp pricing

• Free: $0/month for 500 contacts
• Essentials: $8.94/month for 500 contacts
• Standard: $13.36/month for 500 contacts
• Premium: $267.13/month for 10,000 contacts

9. Marketo Engage

Best HubSpot alternative for enterprises

Adobe Marketo is a marketing automation platform solely for enterprises and is touted as the ‘world’s largest marketing automation’ platform. The platform combines the power of automation, content, account-based marketing, and lead development to help enterprises engage with customers. 

	Adobe Marketo	HubSpot
Marketing automation
Email marketing
Sales automation
All-in-one	𐄂
Free plan	𐄂
Free trial	𐄂	30 days
Annual discount	𐄂	10%
G2 rating	4.1	4.4

What you might like about Marketo

For enterprises, Adobe Marketo is the way to go. It’s feature-rich and is designed from the ground up with enterprise-grade features and security. Let’s take a deep dive into the features of Adobe Marketo Engage.

Cross-channel marketing

• Coordinate engagement across channels
•  Social media marketing with personalized messages, campaigns, and sweepstakes
• Email marketing tool with impactful email campaigns
• Real-time behavior analysis

Sales and marketing

• Sales insights through sales intelligence tools
• Account profiling using AI-powered workflows
• Target account management
• Lead and account-based audiences

Data and insights

• Marketing Analytics
• Advanced journey analytics
• Multi-touch attribution

What you might not like about Marketo

• Not suitable for SMBs, startups, and solopreneurs
• Expensive plans
• Limited analytics and reporting capabilities

Marketo pricing

Adobe Marketo offers four plans: Growth, Select, Prime, and Ultimate. All plans are custom-priced. 

• Growth: This plan offers 10 users, 20,000 API calls/day, lead and account database, native CRM integration, audience segmentation and targeting, advanced dynamic content, advanced personalization, and more. 
• Select: The Select plan offers 50,000 API calls/day, campaign user roles, intelligent cross-channel nurturing, scoring, email marketing, and dynamic chat. 
• Prime: The Prime plan offers target account management, predictive audiences, advanced journey analytics, sandbox, and more. 
• Ultimate: The Ultimate plan offers 25 users, 50,000 API calls/day, 50 assets for predictive content, workspaces, partitions, and discounted pricing for Marketo Measure.

Which HubSpot Alternative Should You Try? Read here!

The best sales CRM HubSpot alternatives

10. Freshworks

Best HubSpot alternative for AI-powered sales automation

Freshworks offers Freshsales, a unified CRM to help businesses align their marketing and sales teams all from a single platform. While Freshworks CRM offers multiple platforms – Freshmarketer, Freshsales, and Freshdesk, we’ll focus on Freshsales.

	Freshsales	HubSpot
Marketing automation
Email marketing
Sales automation
All-in-one	𐄂
Free plan
Free trial	21 days	30 days
Annual discount		10%
G2 rating	4.5	4.4

What you might like about Freshworks

Freshsales is a great solution for both SMBs and startups as it offers a clean interface. Key features of Freshsales include: 

Sales management

• Sales campaign automation
• Automated scheduling
• Deal tracking
• Deal management
• Follow-up workflows
• Goals and milestones

Deal management

• Freddy AI
• Ability to recognize high-value prospects
• Deal win probability

Profile enrichment

• Automatic data and lead information capture
• CRM sync
• Data organization

Advanced filters

• Territory management
• Automatic contact assignment
• Advanced filters and criteria

What you might not like about Freshworks

• Quality of integrations may not be good, as mentioned in some of the reviews
• Reports may not be as robust as some of the competitors

Freshworks pricing

Freshsales offers three plans: Growth, Pro, and Enterprise.

• Free: The Free plan offers sales dashboards, email templates, Kanban boards, and more for up to 3 users
• Growth: The Growth plan starts at $9/month for sales sequences, deal management, contact management, and so much more. 
• Pro: The Pro plan starts from $39/month and offers territory management, time-based workflows, 3,000 bot sessions per month, sales pipelines, and more. 
• Enterprise: The Enterprise plan starts at $59/month for advanced CRM, custom modules, a dedicated account manager, AI-based forecasting insights, and more. 

Read also: 15 Freshworks Alternatives for Great Customer Support

11. Pipedrive

Best HubSpot alternative for sales-focused CRM

Pipedrive is a sales-focused CRM software designed specifically for sales teams. Its visual sales pipeline feature is one of the best in the industry and helps you track leads through streamlined workflows.

This makes Pipedrive an ideal sales CRM for both small and medium-sized businesses and offers a multitude of integrations. 

	Pipedrive	HubSpot
Marketing automation
Email marketing
Sales automation
All-in-one	𐄂
Free plan	𐄂
Free trial	14 days	30 days
Annual discount	17%	10%
G2 rating	4.2	4.4

What you might like about Pipedrive

If you want a sales-first CRM, Pipedrive is the way to go. With numerous features and a tightly integrated toolkit, Pipedrive offers everything your sales reps need to close deals smoothly — one of the best HubSpot sales alternatives. This includes: 

Managing leads and deals

• Customizable pipelines and fields to add your own spin
• Deal management for smooth deal closure
• Deal rotting feature to let you be aware of idle/dead deals
• Activity management to keep tabs on everything that goes on in your sales team
• 2-way email sync for improved productivity

Automation

• Sales assistant that offers intelligent insights and advice to help win more deals
• Workflow automation to set up a consistent sales workflow process and reduce manual work and errors

Reporting and insights

• Activity reports
• Visual dashboards
• Revenue reports
• Team management

What you might not like about Pipedrive

• Report configuration can be hard sometimes, according to user reviews
• Not an all-in-one CRM solution

Pipedrive pricing

Pipedrive offers five plans: Essential, Advanced, Professional, Power, and Enterprise.

• Essential: The Essential plan costs $14/month with a daily open deal limit of 3,000. The plan also offers lead and deal management, inbox, deal rotting, people management, AI sales assistant, and deal reports — an excellent HubSpot replacement.  
• Advanced: The Advanced plan costs $34/month for a daily open deal limit of 10,000. You also get 2-way email sync, customizable email templates, customizable signatures, schedulers for emails, meetings, and video calls, and more. 
• Professional: The Professional plan costs $49/month with a daily open deal limit of 100,000. The plan also offers advanced formula fields, contacts timeline, document tracking, workflow automation, team management, and more. 
• Power: The Power plan starts at $64/month and offers project planning, phone support, CRM, account permissions, and more. 
• Enterprise: The Enterprise plan costs $99/month for unlimited open deals. It is essentially the Professional plan with unlimited access and enterprise-grade security and features.

Read also: The Best Free Pipedrive Alternative

12. Insightly

Best HubSpot alternative for project management

Insightly is a unified customer relationship management software that aligns marketing, sales, and project teams around a single view of your customers. The platform is great for entrepreneurs and small business owners executing campaigns, managing contacts, and growing their audience list.

	Insightly	HubSpot
Marketing automation
Email marketing
Sales automation
All-in-one	𐄂
Free plan
Free trial	𐄂	30 days
Annual discount	𐄂	10%
G2 rating	4.2	4.4

What you might like about Insightly

Insightly has a clean and intuitive user interface, making it the best alternative to HubSpot for people looking for a leaner CRM. In addition, it offers social media management and various products for specific marketing requirements.

Lead management

• Lead management, assignment, and routing.
• Outbound email scheduling.
• Web to lead capture.
• Automatic social profile enrichment.

Customer relationship management

• Contact and organization management.
• Task and event management.
• Relationship linking.

Sales features

• Opportunity management.
• Customizable sales processes.
• Sales teams assignment.
• Batch update records.
• Event activity sets.

Project management

• Integrated project management.
• Milestones and associated task tracking.
• Calendar synchronization.
• Configurable project processes.

What you might not like about Insightly

• Customer support is not reliable.

Insightly pricing

Insightly CRM offers four plans: Free, Plus, Professional, and Enterprise.

• Free: The Free plan offers Insightly CRM and other basic features for up to 2 users. 
• Plus: Costs $29/month and offers company collaboration tools, integrated project management, calendar synchronization, and more. This cost-effective pricing makes Insightly better than HubSpot. 
• Professional: Costs $49/month for lead management, email templates, social profile enrichment, opportunity management, and more.
• Enterprise: Costs $99/month and adds relationship linking, task and event management, complete workflow automation, custom validation rules, and configurable profiles.

Insightly vs HubSpot: Pricing, Functionality, Features & More

13. SharpSpring

Best HubSpot alternative for agency-friendly automation

SharpSpring was acquired by Constant Contact in 2021, and has since been rebranded as ‘Lead Gen & CRM’. 

For more information, click here. 

What you might not like about SharpSpring

• Too costly

SharpSpring pricing

SharpSpring, acquired by Constant Contact, now offers one plan: Lead Gen & CRM. 

• Lead Gen & CRM: This plan starts at $449/month and offers lead gen, lead scoring, marketing automation, CRM, pipeline management, sales automation, and analytics. 

Pros

• Features customized for industry verticals.

Read also: 9 Affordable SharpSpring Alternatives For SMBs [With Pricing, Features]

14. Ontraport

Best HubSpot alternative for referral management

Next, we’ve got Ontraport. It has attracted a relatively large customer base and has good reviews.

	Ontraport	HubSpot
Marketing automation
Email marketing
Sales automation
All-in-one	𐄂
Free plan	𐄂
Free trial	14 days	30 days
Annual discount	2 months free	10%
G2 rating	4.5	4.4

What you might like about Ontraport

With Ontraport, you get a host of solutions. There are referral programs, membership sites, business process automation, marketing analytics, CRM, landing pages, eCommerce, email marketing, sales force automation, and marketing automation.

Referral programs

• Stash referral program data in a referral management system.
• Integrate with other referral programs you might have with Ontraport’s WordPress plugin (PilotPress).
• Make your own partner center on WordPress for commissions, sales, and traffic management for your partners.
• Share partner promotional tools for referrers, each with its own tracking.
• Generate partner sales reports.
• Use automated promo tools like emails, links, lightboxes, and banners for promoting referrals.

Membership sites

• Web forms for your WordPress website.
• Customizable templates.
• Web forms and landing pages.
• Automation for membership levels.

Business automation

• Customer onboarding automation.
• Resources and content automation like welcome emails.
• Predictive results, lead management.
• Sync data to a single dashboard.
• Fulfillment lists that go out every month or week.
• Automated customer follow-ups.
• Automated tasks.

CRM

• Business card-style contact organization.
• Interaction tracking based on communication and behavior.
• Contacts grouping by job title, demographics, and other data.
• Email campaign assigning automation.
• Tags based on behavior.

Landing pages

• Add responsiveness and mobile optimization to your landing pages.
• Include one-click upsells or order bumps to your sales page.
• Share lightbox pop-up forms that come pre-filled.
• A/B testing for landing page elements.
• Review landing page success with detailed analytics.

eCommerce

• Keep a limited purchase data cache for customers to buy again.
• Provide an add-on or upsell on the thank-you page.
• Provide secure payment processing through secure gateways such as PayPal, Stripe, etc.
• Share group or individual coupons for event promotions, holidays, birthdays, etc.
• Ontraport Forms to make your own order forms branded to your company.

Marketing automation

• Automate appointment reminders, thank-you messages, greetings for holidays and birthdays, etc.
• Text reminders for appointments.
• Text-based opt-ins.
• Response and bounce tracking.

Marketing analytics

• Split testing for emails.
• UTM variable data lead source report filtering to track revenue, leads, etc.
• Customizable analytics.
• Conversion stats, such as time taken to finish surveys, open emails, etc.

Sales force automation

• Weighted Random to assign more leads to the top salespeople.
• Round Robin to distribute leads evenly to all salespeople.
• Lead score degradation on older leads.
• Follow-up funnels with automation.
• Review of expected win percentages and deal values.

What you might not like about Ontraport

• Steep pricing.

Ontraport pricing

Ontraport offers four different plans: Basic, Plus, Pro, and Enterprise.

• Basic: This plan costs $29 per month and can support one user. You get unlimited emails and 1,000 contacts.
• Plus: The Plus plan costs $83 a month, adds a second user, and offers 2,500 contacts.
• Pro: With the Pro plan, you can have three users and 10,000 contacts for $124 a month. You also get email consultations and unlimited emails.
• Enterprise: The Enterprise plan supports five users, more than 20,000 contacts, and 200,000 monthly emails for $249 a month. You get a personal account rep, email consultations, and Ontraport account set up.

They also offer free trials for all the plans.

Read also: The Best Free Ontraport Alternative

The best HubSpot alternatives for customer support

15. Zendesk

Best HubSpot alternative for omnichannel customer support

You might be overwhelmed by HubSpot’s complex support tools and pricing. If you’re looking for a simple, omnichannel customer support tool, Zendesk is a great option. We tried Zendesk, and we loved it!

With Zendesk, you can easily handle emails, chat, social media support, and even voice support, all from a single platform. 

What really stood out to us is the automation. Many customers were able to set up macros, SLAs, and workflows that saved their agents so many hours every week. Zendesk also offers robust analytics, helping them monitor agent performance and support quality. 

For teams that want to move from HubSpot Service Hub, Zendesk’s marketplace and integrations ensure nothing breaks in your workflows. 

What you might like about Zendesk

• Omnichannel support across email, chat, phone, and social
• Powerful automation and ticket routing for faster resolutions
• Fully customizable help center and KB
• AI-powered chatbots to answer common queries automatically and reduce agent load

What you might not like about Zendesk

• Though simpler than HubSpot, Zendesk might still be overwhelming at first
• Some core features, like SLA management and reporting, are locked behind higher tiers. 

Zendesk pricing

• Suite Team: Starts at $55/month 
• Suite Growth: Starts at $89/month
• Suite Professional: Starts at $115/month
• Suite Enterprise: Custom-priced

Which Is The Best Free Zendesk Alternative?

16. Help Scout

Best HubSpot alternative for growing teams 

Help Scout is a great HubSpot alternative if you’re looking for something more personal for customer communication. 

What we love about HubSpot is how it blends the functionality of a helpdesk and the ease-of-use of email. It feels like we’re communicating through Gmail, with all the team collaborations and support tools baked right in, like private notes, collision detection, and saved replies. 

The shared inbox system also makes it easier for a lot of teams to stay aligned and respond faster. Also, Help Scout’s knowledge base helps reduce ticket volume by giving customers instant answers. 

What you might like about Help Scout

• Simple, clean interface that mimics personal email tools
• Shared inbox with internal notes
• Integrated knowledge base

What you might not like about Help Scout

• Reporting is not as comprehensive as HubSpot or Zendesk
• No built-in chat transcript history

Help Scout pricing

• Free: $0/month for up to 50 contacts per month
• Standard: $50/month for 100 contacts per month and unlimited users
• Plus: $75/month for 100 contacts per month and unlimited users
• Pro: Custom priced, starts with 1,000 contacts

17. Freshdesk

Best HubSpot alternative with scalable customer support

Freshdesk is a customer support platform that gives you enterprise-grade support without the enterprise-level pricing. 

If you’re currently using HubSpot Service Hub and need something simpler and more affordable, Freshdesk is worth giving a shot. 

Freshdesk offers a powerful ticketing system with features like team collaboration, SLA management, and canned responses. We checked the reviews and were impressed with how easy it was to set up automation that routed tickets to the right agents instantly. 

Freshdesk also includes gamification features, like leaderboards and badges, and the free tier is surprisingly generous. 

What you might like about Freshdesk

• A free forever tier with ticketing and knowledge base
• Omnichannel support (email, chat, phone, socials)
• Built-in automation and intelligent ticket routing

What you might not like about Freshdesk

• Automation and advanced reports are only available in paid tiers
• Some UI elements may feel outdated compared with newer, sleeker tools

Freshdesk pricing

• Growth: Starts at $18/month
• Pro: Starts at $59/month
• Pro + AI Copilot: Starts at $94/month
• Enterprise: Starts at $95/month

Read Also: Top Freshdesk Alternatives For Superior Support

Our Selection Criteria for the Best HubSpot Alternatives

Affordability: The major reason users look for HubSpot alternatives is price. If HubSpot was affordable to SMBs, there’d be no demand for alternatives to it, because almost everything else is just great. In this list of CRM and marketing solutions, we’ve prioritized the most affordable ones. 

Feature set: Most people mistakenly believe that HubSpot charges a premium because its features are amazing. HubSpot is undoubtedly good, but it charges a premium because it has market dominance. Several all-in-one CRM alternatives offer essential features like marketing and sales automation, customer support, and more without breaking the bank. 

Scalability: SMBs can grow rapidly, and their marketing and sales tech stack must keep up. Imagine adding a new contacts list only to be told you’ve exceeded the limit. Your CRM should have enough room to grow with your business needs and provide options when you outgrow your current plan.

User-friendliness: Responsive support is great, but intuitive software is even better. Ideally, you should be able to use, update, and maintain your CRM data without help from the software vendor. So, we signed up and tested the user-friendliness of each software mentioned in this listicle to recommend the most user-friendly alternatives to HubSpot.

Marketing Madness: HubSpot vs EngageBay Face-Off!

Which HubSpot Alternative Should You Try?

While the HubSpot CRM software is a leader in the marketing and CRM automation niche, it is not suitable for small businesses and startups.

You may think that the platform is quite affordable when you’ve just started, as the Starter Customer Platform only costs $15 a month for 1,000 contacts. But what happens when your company grows, and you need to store more contacts and have better features? That’s where the pricing becomes unaffordable.

The cost of HubSpot’s Starter Customer Platform jumps up to $758 a month for 25,000 contacts

If your business has boomed and you need advanced features, you must choose the Enterprise plan. The pricing? HubSpot costs a whopping $3,600 a month for 10,000 contacts in the Marketing Enterprise plan. Add to this the mandatory onboarding fee of $7,000, and your annual billing exceeds $50K!

That’s why small businesses need more affordable HubSpot alternatives, and we have done the homework for you. You might wonder, ‘What can I use instead of HubSpot?’. It depends on your business size and requirements. For enterprises, we recommend choosing Salesforce or Adobe Marketo.

For businesses needing complete customer experience automation with a lot of integrations, it’s better to go for ActiveCampaign. Small businesses that need an affordable all-in-one marketing, sales, and support solution can try EngageBay.

EngageBay is built from the ground up with affordability and ease of use in mind. 

You get a forever free version, the Basic plan only costs $14.99, and the Pro plan with a plethora of advanced tools — and unlimited contacts — costs just $102 a month! Try it today

The post HubSpot Alternatives: 17 Top Competitors for 2025 appeared first on EngageBay - All-in-one marketing, sales, and service.

Can your ad copy score one?

Yes – with attractive visuals and intelligent text, you can prompt a chuckle and a click. Ad copy or advertising copy is an essential component of digital marketing; it’s more than just words on a screen. A compelling advertising copy engages potential customers and drives action. 

In this blog post, we’ll talk about how to create the best ad copies that stop your target audience from scrolling. You’ll know how to do it right with:

1. A deep understanding of what an ad copy is
2. Ten excellent ad copy examples
3. Takeaways from the ad copy examples
4. Tips to sharpen your ad copywriting 
5. How to use your ad copy across different channels

Scroll down!

What’s an Ad Copy?

If marketing is pizza, ad copy is the sauce. Done well, your ad copies can transform your bottomline.

An effective advertising copy becomes the central force of any successful advertising campaign. It highlights a product’s key benefits and features, empowering businesses to amplify sales.

Don’t confuse ad copywriting with general copywriting. General copywriting involves creating content for various channels, such as web content or landing pages. Ad copywriting, on the other hand, aims to sell and promote user actions through advertisements. These ads can be anything, from website popup ads to compelling email copy. 

Before we discuss our favorite advertising copy examples, let us explain what techniques ad copywriting employs to motivate prospects to take action. 

• Cost savings ad copy: This powerful method informs prospects of monetary savings, often through discounts or free offers. It boosts the perceived value and entices action.
• Scarcity ad copy: This approach leverages the fear of missing out (FOMO) to communicate the urgency of limited-time offers to provoke consumer response.
• Social proof ad copy: This technique features testimonials from genuine customers. It validates the product or service’s value through positive association and showcases other customers’ experiences.

There are two primary types of ad copy to consider when devising a marketing campaign — 

1. Short-form ad copy: Predominantly used in pay-per-click (PPC) advertising across search engines, display networks, and social media platforms. This type of advertising copy usually consists of a headline, a brief body copy, and a call to action (CTA). Its brevity demands it to be particularly impactful, capturing the target audience’s attention and swiftly encouraging them to act.
2. Long-form ad copy: This format gives a more detailed explanation of benefits, features, stories, and testimonials and provides a comprehensive CTA. It is ideal for landing pages, websites, email marketing, traditional print marketing, and digital marketing materials.

TL;DR: Essentially, advertising copy is a form of sales copy crafted specifically to spur prospects into action, thereby funneling them into the sales journey. The primary objective of advertising copy is to boost conversion rates, whether the goals are to:

1. Increase website traffic
2. Generate leads
3. Enhance brand awareness
4. Boost sales 

Our 10 Favorite Ad Copy Examples and Why They Work So Well

Now that you know what ad copy is and what a good advertising copy can do for your digital advertising efforts, let’s get to the point. Below are our favorite ad copywriting examples. 

1. Heinz Ad Copy Example: Mastering the Art of a Tasteful Apology

“150 years late. 7 ways to apologize.”—this isn’t just an ad copy example; it’s an olive branch extended with a side of self-deprecation.

This ad copy example playfully acknowledges the brand’s delay while inviting the target audience to savor the apology. It’s okay that they’re “150 years late” because there are “7 ways (sauce flavors) to apologize.”

And therein lies the genius—demonstrating that great advertising copy examples don’t need to be loud; they simply need to articulate the truth.

This ad does more than display; it narrates a story of time, effort, and a commitment to perfection.

 It’s not about flooding your audience with aggressive sales pitches but crafting advertising copy that remains in memory like a well-aged wine.

Unlike the typical feature showcase ad copy, Heinz embraces the finality ad copy, almost addressing “Better late than never.” This isn’t merely creating advertisement copy—it’s crafting a legacy.

2. StreetEasy Ad Copy Example: A Winning Move in Real Estate Marketing

We all know that Real Estate in New York City is no joke! It’s hard to get a place, let alone an affordable one, with the right amenities. 

This StreetEasy ad campaign hits the busy streets of New York with a playful twist on a serious game: the real estate market. With clever board game imagery and punchy ad copy — it engages the imagination.

The ad’s prime example of compelling advertising copy uses the nostalgia of beloved games to tackle the pain point of apartment hunting. It suggests that finding a place with a dishwasher is as easy as rolling dice. 

Pairing with artist Jon Contino, the ad turns functional into fun, using the analogy ad copy to transform a tiring task of apartment hunting into an exciting adventure. 

This is a quality ad copy example that connects with the target audience’s experiences and emotions. The phrase “RENT AN APARTMENT WITH A DISHWASHER THAT ISN’T YOU” adds a touch of humor to the stress of city living– where you don’t have space or money for such luxuries. 

It’s a strategic move that speaks to the New Yorkers’ love for clever and aesthetically pleasing designs. It also taps into the local bias advertising copy that resonates with their struggles of living in the city.

3. Favor Ad Copy Example: A Summer Feast at Your Fingertips

Favor’s Instagram ad for free first-time delivery hits the heart of summer with a tap in targeted audience engagement. The ad copy seizes attention with the power word “FREE” in bold, ensuring a pause in the endless scroll of the feed. This is the kind of ad copy that understands the platform’s visual language: 

1. Big
2. Bold
3. Quick to the point

The imagery displays all the summer delights, invoking scenes of sunny relaxation that the target audience yearns for. It’s a feature showcase advertising copy that doesn’t just speak to the stomach; it also creates the eager anticipation of open-air summer dining. 

In addition, the brand uses the caption to solidify the connection between the offer and the season: 

“Get everything you need for summer delivered to a pool, picnic table, or porch near you.”

It places the service directly into potential customers’ summer plans. With just a few words, Favor’s ad copy extends an invitation to make every meal an event and every location a destination.

The proposition of this ad copy example is clear: easy access to summer feasts without the hassle. 

Read also: How to Maximize Your Return on Ad Spend (ROAS) in 2024

4. Oatly Ad Copy Example: The Art of Unadvertising

Oatly’s ad campaign captures the essence of its brand through what seems like anti-advertising. This is why we’ve selected it among our favorite ad copywriting examples. 

The message is clear across the advertising copy—”It’s like milk but made for humans.” It challenges conventional dairy consumption with a simple phrase. Their sarcastic tone with a pinch of humor isn’t your typical marketing way. That itself strengthens the ad’s impact.

Each of Oatly’s ad copies fits into the larger picture, a brand personality, and makes it memorable and easily recognizable. Oatly speaks directly to the target audience’s desire for authenticity and eco-friendly options. It positions its product as an everyday choice for an environmentally conscious lifestyle.

Look at the above images– this approach is the opposite of a hard sell. It’s a conversation starter, inviting the audience to think, discuss the matter, and ultimately remember Oatly’s branding. 

Oatly’s campaign is a testament to the power of ad copy that dares to be different, engaging potential customers with its frank message and dry humor. In the competitive dairy alternative market, Oatly sets itself apart, not by shouting the loudest but by speaking with a voice all its own.

Read also: What is Cost Per Action (CPA)? Benefits, Challenges, and Tips

5. The Economist Ad Copy Example: A Smart Sell 

How can we not include the genius of The Economist among our ad copy examples? 

The Economist’s ads capture the publication’s essence through minimalistic yet powerful ad copy that engages the intellect of its readership. The Economist’s advertising copy doesn’t just sell a newspaper; it sells a mindset and does so flawlessly. 

“Siri’s listening. Say something intelligent.” This is not just an ad; it’s a challenge to the reader, an invitation into a conversation of substance. They’re announcing that readers of The Economist only care for such dialogue of intelligence and insight. And that’s what they offer! 

Take a look at the next two: 

“Enjoy your own company” is what the Economist delivers–  self-reliance and the ability to spend time alone.

The next ad copy– “Having potential is great if you’re 12,” sarcastically defines their audience. It asserts that the publication isn’t for people with just potential but accomplished people. It uses the aspirational marketing method by associating itself with people of a certain class, creating a desire for exclusivity. 

In addition to smart copywriting, the stark red background across all three ads is a bold statement, too. They call for attention with simple color psychology without overdoing it. 

These snippets are not just ad copy; they are intellectual nudges. These ad copies attract a distinct target audience by mirroring the magazine’s smart, bold, and unapologetically direct character. 

Read also: Native Advertising Examples That Master the Art of Subtle Selling

6. Eversource Energy Ad Copy Example: A Warm Approach to Cold Facts

We wanted to include a LinkedIn ad in our ad copywriting examples, so here’s a good one! 

Eversource’s LinkedIn ad copy targets its existing customers, letting them know they care. The ad copy demonstrates an understanding of the audience’s struggle as it acknowledges a pressing regional issue—rising natural gas costs due to colder temperatures. The illustration visually complements the message, featuring a person putting up with the cold.

It emphasizes the brand’s empathy with its current customers and proves that ads are not just to target new customers but also to promote free guides or services to existing customers.

This ad copy is direct to extend its help. It doesn’t overdo emotions with a text-heavy copy. Instead, it presents a straightforward and practical solution with its call to action, “Eversource is here to help customers manage their bills.” 

The ad’s dual focus—addressing the situation’s reality and providing a helpful resource—establishes Eversource as a supportive ally in times of need. The advertising copy’s effectiveness lies in a positive association with the company.

It’s a subtle reminder of the brand’s commitment to its customers, encouraging brand loyalty and engagement without the hard sell. 

7. Goodbuy Ad Copy Example: Clever Convergence of Commerce and Conscience

Goodbuy’s ads are a blend of informative and values-based copy. They engage the audience with startling facts while advocating for conscious shopping choices. 

By highlighting the plight of small businesses in the shadow of mega-retailers, the ad copy not only presents a pain point but also positions the brand as a solution. 

With video ads, Facebook ads, and leveraging other social media platforms, Goodbye uses the stats to create an impact and grab attention in a crowded digital advertising space. 

Ending on an inviting note, “Say hello to the easy button for conscious shopping,” along with a soft nudge, “Add Goodbuy – it’s free!” makes an excellent call-to-action. 

These ad copies are examples of factual storytelling not just to sell a product but to champion a cause. It transforms passive readers into proactive participants and enhances the perceived value of the brand in the eyes of potential customers. 

Read also: Master the Art of Copy With These Great Copywriting Examples

8. Wix Ad Copy Example: Commanding Leadership in the Digital Space

Let’s check off Google ads in our ad copy examples with the best one first– Wix!

Wix’s Google Ads strategy is a lesson in authoritative marketing. It showcases its platform as “The Best Website Builder.” This bold claim is a prime example of how advertising copy can assert market dominance. 

Their ad copy is structured for good UX. It catches the audience’s attention with direct links to what most may look for and also displays different segments of their services:

• Free website-building tools
• Professional hiring
• Enterprise-level solutions
• Pricing 

It reinforces the exclusivity of ad copy by illustrating their unique value proposition in a crowded market. This urges the targeted audience to view Wix as the go-to solution with a single message and a portal to multiple avenues. 

It is a calculated move to ensure potential customers see Wix as a comprehensive solution regardless of their needs. 

Wix gives a robust ad copy example for others aiming to solidify their place in the competitive service-based business landscape. It demonstrates how confidence in ad copywriting can translate to customer confidence in the brand.

9. Cleveland Plumber Ad Copy Example: Tapping Into Urgent Needs with Precision

Here’s another good Google ad copy example.

Cleveland Plumber’s Google Ad shows how well-crafted advertising copy aligns with the immediate needs of its targeted audience. By emphasizing “24/7 Same Day Plumber Services,” the ad directly addresses the urgency of the search intent in the “plumber near me” search.

It’s usually people in a plumbing crisis who search for that. 

Additionally, the ad’s focus on round-the-clock availability shows that they understand the target audience’s potential emergency. This is ad copywriting that goes beyond listing services. It speaks to the potential customer’s situation, offering fast relief and peace of mind. 

Strategically, the ad copy leverages the transactional search intent by making a clear offer likely to result in immediate action—calling for help. The ad copy doesn’t waste a moment on anything that doesn’t serve the end goal: to get the plumber to the customer’s door as quickly as possible. 

This kind of targeted ad copy always focuses on the search intent. It positions Cleveland Plumber as the immediate solution when someone needs plumbing services.

10. HingeAd Copy Example: Cleverly Closing the Deal on Dating

We left the best one for last. One of our favorite ad copy examples, Hinge, strikes at the heart of what the app user ultimately wants—a genuine connection. How does it do that? In concise and witty copy. 

The command “Fall in love. Delete Hinge.” is a prime example of clarity in digital advertising copy. It cuts through the noise with a message that skips directly to what it delivers. Fulfilling the audience’s desire for a relationship is the very outcome that would make the app redundant.

And, with a counterintuitive approach urging users to delete the app, Hinge cleverly plays on the finality of ad copy style. 

This reverse psychology is not only memorable but also an outstanding demonstration of understanding the target audience’s pain points.

Hinge’s ad copy shows confidence in its service. It is both creative and suggestive of a brand that truly gets its users.

So, What Should be Your Takeaway From These Ad Copy Examples? 

Creating cool display ads isn’t all about aesthetics. From the above advertising copy examples, you might’ve noticed that it requires a blend of elements. All the elements should work together to grab the right attention and convert views into actions. 

Here are these key elements that every good ad copy should include and how to master them:

• Eye-Catching Design: The visual appeal of a display ad is crucial. 
  1. Feature bright, bold colors and engaging visuals. 
  2. Balance negative space effectively to highlight important elements like a clear, concise message and a direct call-to-action (CTA). 

This design approach helps create ad copy that stands out and captures the audience’s attention on different platforms brimming with ads.

• Compelling Headline: The headline is vital as the hook that grabs the target audience’s attention. 
  1. Make it impactful with statistics, metaphors, questions, or a strong statement.
  2. Include a CTA that spurs the viewer into action.
  3. Add a sense of urgency to prompt immediate responses. 

A prime example of this could be using powerful words or a logical appeal that connects with the person’s ego, encouraging them to act swiftly.

• Clear and Concise Copy: The copy should be brief yet powerful enough to convey the product or service’s benefits easily.
  1. Use active voice and incorporate a strong CTA to engage the reader and boost conversions. 
  2. Emphasize perceived value and monetary savings with Ad copywriting to make the message more compelling.

• Relevant Visuals: High-quality images or videos that align with the brand’s message are essential. 
  1. Add images, GIFs, or other graphics that support the ad’s narrative and help build brand recognition. 
  2. Include a short video that effectively communicates the ad’s message and increases the conversion rate.

• Strategic Call-to-Action: Every display ad needs a well-defined CTA.
  1. Design your CTA to be attractive.
  2. Address the viewer’s needs directly with potential incentives like discounts or exclusive offers. 
  3. Consider the digital advertising norms to ensure it fits the platform it’s displayed on, whether it’s Google ads or Facebook ads.

Using these elements leverages advertising copy to sell a product and create successful ads that resonate deeply with potential customers. This will lead to positive reviews and sustained engagement.

All the ad copywriting examples above feature these elements. If you master them, you can craft ad copy that serves two purposes: capturing the audience’s attention and significantly enhancing conversion rates. 

Read also: 18 Sales Page Examples We Can All Learn From

Want Some Expert Tips?

We think you’ll appreciate them… So here are five things from experts to keep in mind:

Address the audience’s concerns directly

Understanding the pain points of your targeted audience is crucial for launching successful ads. It helps you create relatable and impactful advertising copy. 

Don’t: Bombard consumers with a lot of different pieces of information!

Do: Pinpoint and address real, data-backed issues only. 

To discover what truly resonates with your audience:

1. Engage directly with them through surveys
2. Explore positive reviews
3. Participate in online communities like Facebook groups or Reddit

This engagement allows you to collect authentic feedback on your product and service. Then, use the same language your customers use to boost the perceived value of your ad copy.

Personalize your communication

We can’t stress enough the importance of personalization in marketing. All industry experts can agree that personalized communication increases the audience’s attention to your ad copy and fosters a positive association with your brand. You’ll see personalized communication in all the best advertising copy examples.

Don’t: Create create ad copy targeting broad demographics 

Do:  Use a conversational tone when crafting your ad copy

Use “you” to address the audience in the message to make it a friendly dialogue.

By addressing the consumer directly, you can help them visualize themselves benefiting from your product, thereby increasing the conversion rate.

Read More: Database Marketing Is The Future Of Personalization

Get some action with action words

What makes an effective CTA? Words that provoke actions!

Utilizing action verbs like “discover” or “grab” in your ad copy introduces excitement and urgency. 

For instance, if you’re launching a new fashion line:

Don’t: Use passive “Our new collection is available.”

Do: Use action inciting “Explore our latest collection now!” 

This method captures attention and encourages immediate interaction with your ad, boosting its effectiveness.

Trigger emotional responses

An ad copy that plays with human emotions is a sure shot to success. Martin Lindstrom, a neuroscience expert, notes in his book Buyology that emotional responses often override logical thinking in purchasing decisions. Therefore, incorporating emotional triggers in your ad copy can dramatically increase engagement and conversions. 

Words such as “exclusive,” “hurry,” or “love” evoke strong emotional reactions that can drive consumers to act quickly. 

For example, say you’re creating an advertising copy for a concert:

Don’t: Simply ask the audience to book tickets.

Do: Tap into emotions such as excitement and FOMO with phrases like “Secure your seats now to experience the thrill live!” 

Simplicity over complexity

Keeping your ad copy simple and straightforward is key to easy comprehension and immediate action. Even intelligent ads, such as the Economist’s, are quite simply worded.

Don’t: Use complex jargon or overly technical descriptions that might alienate your target audience.

Do: Express wit, sarcasm, and humor with simple words anyone can read and understand.

By implementing these strategies, you can create successful and even intelligent ads that engage and convert. Whether through Google ads, great Facebook ads, or short videos, these tips are designed to enhance the craft of copywriting across various platforms. 

Where Can You Use Your Ad Copy?

Retargeting Ads – what is it and how does it work?

Good copywriting skills will enable you to craft killer ad copies for a wide range of channels. Here are eight avenues you should explore.

Comparison table of optimal ad-copy lengths across major channels

Ad Copy Examples for Facebook Ads — Addressing Audience Pain Points

Understanding the pain points of your targeted audience is crucial for launching successful ads. On Facebook, for example, opening with a direct question like “Struggling to keep your rug clean?” mirrors the pausing power of social-native formats.

Social media platforms like TikTok, Facebook, Instagram, LinkedIn, and Pinterest offer prime venues for display ads. These platforms enable businesses to target their audience, track sales origins, and gauge real-time ad performance.

Before and after Facebook ad copy example illustrating CTR lift

Great Facebook ads and other social media ads typically blend compelling headlines, descriptive content, and attractive visuals. Here’s a social media ad copy example:

Meta & Facebook Ads Tutorial for Beginners

The Best Ad Copy Examples for Display Ads — Stand Out with Visual-First Messaging

Display ads rely heavily on grabbing attention mid-scroll. Use concise, benefit-packed headlines like “Sleep Better in 3 Days” and pair them with strong visuals or GIFs that demonstrate the outcome. Keep the copy minimal but impactful to boost CTR.

Display advertising across various websites and blogs navigates users to a landing page. They enhance conversion rates through strategic ad copywriting. Here’s a good display ad copy example:

The Best Ad Copy Examples for Search Engine Ads — Match Intent with Clarity

Search ads work best when they mirror the user’s query. Use exact-match phrasing in your headlines (e.g., “Best Budget Laptops Under $500”) and support it with a benefit-driven description. This relevancy improves both Quality Score and conversion rate.

These text-based ads don’t have any imagery and rely on a compelling call to action (CTA). Therefore, search ad copywriting must motivate clicks and visits to the website. Here’s a good search engine ad copy example: 

The Best Ad Copy Examples for Email Ads — Personalize the Subject & Lead

Email marketing enjoys the highest ROI among marketing strategies. It is critical for businesses that wish to enhance customer loyalty and repeat purchases. Email ads live or die by the subject line. Use dynamic elements like “John, you left something behind” or urgency-based phrasing like “Your 15% Discount Ends Tonight.” In the email body, mirror that tone with a clear CTA above the fold.

Read More: How To Make Your Email Marketing Campaigns Stand Out 

The Best Ad Copy Examples for Native Ads — Blend In to Convert More

Native ads should feel like editorial content. Use headlines that educate or provoke curiosity (“7 Hidden Dangers in Your Morning Routine”) and copy that flows like a blog intro. Avoid overt sales language — subtlety wins in native placements.

Here’s a native ad copy example from Forbes:

The Best Ad Copy Examples for Billboards — Make Every Word Count

With just seconds to grab attention, billboard copy must be ultra-simple. Stick to 5–7 words max (e.g., “New Phone. Half the Price.”). Visual hierarchy matters too — bold product shots and readable fonts from a distance are key.

Effective billboard ad copy might feature eye-catching slogans or special promotions like a BOGO, such as the ad copy example below:

The Best Ad Copy Examples for Video Ads — Hook Early, Sell Fast

Viewers often skip after 5 seconds, so lead with the hook. Start with movement or a problem-solution headline on screen (“Your Back Pain Isn’t Normal”). Follow it up with benefit-laced narration and an early CTA for maximum engagement.

The advertising copy might be spoken dialogue or text displayed on the screen. Here’s a TikTok video ad copy example from NYX:

The Best Ad Copy Examples for Google Ads — How to Highlight Unique Features

Though more traditional, print advertising still offers insight — and it maps well to Google Ads. In Google’s limited headline space, highlight one key feature (e.g., “2M More Pixels Than MacBook Pro”) to capture attention quickly.

Here’s an exceptionally smart and attention-grabbing print ad copy example from Daihatsu: 

EngageBay Review & Demo – Google Ads Focus

7 Swipe-and-Paste Ad Copy Formulas 

Great ad copy isn’t just creative — it’s structured. Here are time-tested frameworks you can swipe and adapt instantly for Facebook, Google, email, or any platform.

1. AIDA (Attention – Interest – Desire – Action)

Example:
Tired of paying $300+ for a noisy blender?
Discover the WhisperBlend 3X, engineered for silent mornings.
Join 12,000+ happy customers who now blend in peace.
Order today & get 25% off.

Infographic comparing AIDA and PAS ad copy frameworks

2. PAS (Problem – Agitation – Solution)

Example:
Still dealing with stubborn skin breakouts?
Drugstore creams make it worse because they clog your pores.
Try ClearSkin Pro — dermatologist-approved and toxin-free.

EngageBay internal test reported that switching to the PAS formula lifted their Google Ads CTR from 3.2 % to 5.9 % in 14 days.

3. 4 U’s (Urgent – Useful – Unique – Ultra-Specific)

Example:
Sale ends in 24 hours!
Upgrade your workspace with posture-correcting chairs.
Only from SpinoFlex — now with built-in lumbar massage.
Available in 3 colors. Ships free.

4. FAB (Features – Advantages – Benefits)

Example:
Our earbuds have 48-hour battery life (feature).
No mid-workout charging breaks (advantage).
Just press play and go (benefit).

5. Before–After–Bridge

Example:
Before: Missing workouts and skipping meals.
After: Feeling energized and sticking to your routine.
Bridge: Our app builds personalized schedules that fit your lifestyle.

6. The Question Hook

Example:
Want better sleep without pills?
Our all-natural magnesium blend helps you fall asleep in under 20 minutes.

7. “You” First

Example:
You don’t need a gym to get fit.
Start with just 10 minutes/day — no equipment needed.

Use these as templates across your next campaign. Better yet? Test a few against each other — let the data crown the winner.

Conclusion

Mastering the art of ad copywriting is essential for any digital advertising campaign aiming to stand out in a crowded Facebook feed or search results. From crafting feature showcase ad copy that highlights unique product characteristics to developing creatives that capture the imagination, the power of a good ad copy cannot be overstated.

We hope the ad copy examples in this article guide you in creating your perfect ad. Keep the expert tips in mind and address the pain points smartly. You’ll need centralized customer management if you want to leverage personalization in your ad copy and deliver a unified message on all platforms. 

EngageBay, the all-in-one marketing, sales, and customer support tool, can help. Use it for audience segmentation, A/B testing, personalized email broadcasts, landing pages, popups, and more. Engage your audience better with EngageBay and convert them into paying customers today. 

The post Ad Copy Examples: 25 High-CTR Templates to Swipe in 2025 appeared first on EngageBay - All-in-one marketing, sales, and service.

The reason is that it offers something specific and tangible. In marketing speak, these call-to-action phrases can trigger the buying impulse where a bland, uninspiring ‘Click here’ might fall flat. 

Unfortunately, CTA wording doesn’t always receive as much attention as the headline, hero image, and body copy. Then there’s the design and placement aspect you need to get right.

After all, it plays a crucial role in ‘stopping the scroll’ and getting your desired clicks and sales. 

Need proof? 

Research shows that:

• A descriptive CTA can increase conversion rates by up to 60%
• Button-based CTAs increase engagement by 28%

EngageBay’s July 2025 roundup of 50 power-words-packed CTAs spans every funnel stage, from “learn more” top-of-funnel nudges to urgency-laden purchase buttons.

After filtering for phrases that balance clarity, value, and low friction across most B2B and B2C contexts, these five consistently surface as conversion winners:

TL;DR — Quick picks: 5 evergreen CTA phrases

• Get Started for Free 

• Start Your Free Trial 

• Claim Your Discount 

• Download Your Guide 

• Unlock Exclusive Offer

If you’re a small business owner who wants to learn how to refresh underperforming CTAs and make them stand out to your target audience, this article is for you. 

In this blog, we’re going to look at:

• 50 powerful call-to-action phrases
• What does a strong CTA need?
• Types of call-to-action phrases for different channels
• Call-to-action phrases by industry
• How to make your call-to-action stand out

Let’s get started.

What Are Call-to-Action Phrases?

Think of CTA phrases as more persuasive CTAs that tell you what to do and what you’d get from doing it. They ‘sell the benefits’ to motivate the reader, increasing the odds of click-through.

More often than not, CTA phrases are longer–five to seven words in length–compared to direct CTAs. They make use of adjectives to help visualize the outcome. 

For example, ‘Explore our products’ instead of ‘Click here.’

If the offer is unclear from the subject line or body copy, readers may not want to ‘read more.’ CTA phrases help remove this friction by explaining what will happen when the reader clicks it.

Adding a USP to your CTA can help differentiate your brand from others and build social proof. For example, award-winning design firm.     

50 Powerful Call to Action Phrases (By Funnel Stage)

What have we here?

To help you pick the best CTA without breaking a sweat, we’ve handpicked and categorized the CTAs for various scenarios, needs, and stages. 

Dive in!

1. Stage-specific CTAs to guide your buyers through the funnel

Every business, regardless of industry, has a buyer funnel that includes the awareness, lead generation, and purchase stages. Here are some powerful CTAs tailored to each stage of the buyer’s journey.

Infographic mapping powerful call to action phrases to each funnel stage.

2. Psychology-driven CTAs to drive buyer action

Psychology plays a key role in influencing a buyer’s purchase decision. CTAs that spark curiosity or evoke emotional appeal can make a significant difference. 

Marketers often create urgency or FOMO, while adding a personal touch, to maximize their impact. Here are some powerful CTAs to help you achieve just that:

Comparison chart showing higher click-through rates for button CTAs

3. Trust-building CTAs to establish credibility and confidence

In today’s highly competitive market, standing out requires more than just great products or services — it’s about building credibility. 

The key to doing this is by establishing trust and showcasing your expertise or authority, allowing your customers to feel confident in choosing you. Here are some powerful CTAs that can help you with that:

4. Engagement and value-building high-converting buttons

This category encompasses CTAs that encourage interaction, provide value, and offer support — all of which are essential for building strong connections with users and fostering trust. 

These CTAs invite users to explore, connect, and find assistance, enhancing their experience with the brand.

5. Industry-specific CTAs for maximum impact 

These powerful CTA phrases are tailored to resonate with particular industries, using language and actions that align with specific customer needs and expectations within those sectors. Here are some CTA examples by industry:

What Does a Strong Call-to-Action Need?

Okay, you’ve seen some excellent call-to-action examples, but what exactly is a strong call-to-action?

Don’t worry, we’ll tell you here.

Power words

Any call-to-action worth its salt needs at least one ‘power word,’ preferably more.

A power word invokes emotions in the reader and motivates them to follow through with the action you want them to take.

Those emotions don’t exclusively have to be positive, by the way. If you look at one of the effective CTA examples from our list above, “No thanks, I don’t want free insights,” — it has a negative connotation.

You’ll see calls to action like this all the time. They use reverse psychology to drive the same outcome, inspiring the lead to sign up or check out.

Depending on what kind of mood you’re going for in your CTA, you can choose from literally hundreds of power words.

Here’s a short list of power words to get you started:

• Inspiring
• Guilt-free
• Seriously
• Genius
• Discover
• Challenge
• Easy
• Cheat sheet
• Effortless
• Irresistible
• On-demand
• Essential
• Detailed
• Affordable
• Ultimate
• Master
• Instantly
• All-inclusive

How To Create Landing Page in EngageBay CRM

Conciseness

Whether crafting a CTA button from scratch or inserting a CTA link into a paragraph of text, you must keep it concise.

There’s a reason that all the effective call-to-action examples we showed you include short sentences. Some of the best call-to-action phrases we spotlighted have just a few words.

You have to keep your message concise. You don’t get paragraphs to work with here or even sentences, but merely a couple of words that form a sentence.

The rule of thumb is to stick to five to seven words when writing a compelling CTA. You can go a bit longer, as the list above exemplifies, but not longer.

Otherwise, you won’t be able to fit the information you want on a button!

Clarity

A good call-to-action has clarity.

What do we mean by that? Today’s consumers want to know where you’re taking them if they click a link or a button.

It’s rarely enough to say “click here” in your CTA unless you have much supporting context.

We get bombarded by so many CTAs and Internet links that it’s natural to be dubious. Ideally, a good CTA should explain what will happen or where you’ll redirect the user when they click.

For example, “register for free” clarifies that clicking that link will take the reader to a registration page. 

A simple CTA like “Come see our prices” indicates that you’ll go to the company’s pricing page by clicking it, thus prompting immediate action. Your potential customers will appreciate the transparency!

A value proposition

All good calls to action have a value proposition. This is how you make your product, service, or offering an appealing option to your audience.

The value proposition extends beyond the CTA itself and encompasses your presentation content. In that case, the CTA is like the icing on the cake. It further motivates the reader to do something.

Swapping a bland “Submit” for a descriptive CTA can boost conversions by up to 60 % (PencerTech)

Read also: 7 Powerful Tips for Small Business Owners in 2024

Psychological Techniques to Write Better CTAs

While using powerful words and providing clarity in your CTAs can work wonders, tapping into cognitive biases and emotional triggers takes them to the next level.

CTAs can become powerful tools to guide users to take action. Here’s how you can use psychological techniques to create CTAs that resonate and convert:

Risk aversion

Customers today are cautious about potential risks, such as compromising their personal data or encountering unreliable services. 

Using CTAs that address these concerns can alleviate hesitation and build trust.

For instance, phrases like “Your Privacy Is Our Priority,” “Protected by Trusted Technology,” or “Shop Securely” can reassure customers about safety.

Similarly, if you want users to sign up for your platform, phrases like “Try It Risk-Free” or “Money-Back Guarantee” can reduce barriers to trying your product without fear of loss.

Social proof

Social proof appeals to our tendency to follow the behavior of others, especially when making decisions. 

By showing that others have already taken action, CTAs can build trust and encourage engagement.

Phrases like “Join 1000+ Happy Customers” or “Trusted by Industry Leaders” reassure users of the brand’s credibility.

You can even use ratings to draw in customers by highlighting positive feedback with CTAs like “See Our 5-Star Reviews” or “Rated #1 in Customer Satisfaction.”

Reverse psychology 

Sometimes, using reverse psychology in your CTAs can encourage users to act by presenting the opposite of what they might want. 

By framing the inaction as a deliberate choice, you can subtly nudge users to take the desired action.  

Let’s say you offer website optimization services, a CTA like “Boost My Website Traffic” alongside “No, I’m Fine with Losing Visitors” creates a contrast that highlights the benefits of taking action.  

This technique works because it forces users to consciously reject an appealing offer, which can make them second-guess their hesitation.

Action-oriented CTAs

Action verbs are the backbone of effective CTAs. They prompt users to take specific, immediate steps, leaving no room for ambiguity. By starting with a strong, action-driven word, your CTA becomes more compelling and directive.

Some examples like ‘Download,’ ‘Book,’ etc., tell users what to do next and make the desired action feel achievable.

Read also: Event Email Templates: Tips, Examples, and Best Practices

The Significance of Color and Font in a CTA

You’ve developed a few CTAs you like but are unsure how to proceed with the design. It’s worth putting time into this part of the button design to align with your inbound marketing efforts.

Your words get lost if you have a clear message but a hard-to-read font. A CTA button color that blends right into the background will also fail to make an impact.

This section will help you nail both design elements so your CTA copy can stand out.

 What you need to know about CTA button colors

Colors are psychological. You can amp someone up with fiery hues like red, calm them with earthy colors like green or blue, or create purity with white.

But follow a consistent color pattern in your inbound marketing campaigns. 

While most CTA buttons are orange, yellow, green, or red, that doesn’t necessarily mean those hues are the best for your call-to-action.

We recommend focusing on psychology and sound design when determining what color or colors you’ll use.

First, let’s talk about the moods you can invoke with your chosen colors.

• White: Calmness, balance, purity, neutrality
• Green: Health, growth, peacefulness, calm
• Blue: Strength, calm, trust, dependability
• Purple: Wisdom, imagination, creativity
• Red: Boldness, excitement, youth
• Orange: Confidence, cheerfulness, friendliness
• Yellow: Warmth, optimism, clarity

Based on the message you’re putting forth with your CTA, you should select a color or a few colors for button candidates.

You must also keep in mind the colors already splashed across your website.

For example, if your site has a lot of green, a green call-to-action button could get lost in the shuffle.

Okay, but what if you want to exemplify the qualities of green? You can still use green, but you’ll have to play with the hue. Maybe you select a lighter shade of green, a darker tone, or a brighter, more neon green.

How to choose a font style for your high-converting button

As for what type of font to use for your CTA, there’s generally less disparity among marketers. You must choose a concise, clean, and legible font to clearly guide users to the specific action.

You can’t go wrong with a sans-serif or traditional serif.

If you want something more flowery, such as a script font, you must have a bigger font size so readers can clearly distinguish the letters.

We wouldn’t suggest using a script font for a CTA button, though.

Rather than guess what kind of call-to-action design will work best, use A/B testing to develop a few viable versions of the CTA and then narrow it down from there.

Where to Place Your Call-to-Action Buttons

How To Create Really Cool Landing Pages in Under 4 Minutes

Equally as important as the look of your call-to-action button is its placement to make sure it drives the specific action you intend. 

If you place the button midway down the page or at the bottom, all the hard work you put into its design will have been for naught.

No one will see it, the button will fail to make a splash, and your digital marketing campaign will flop.

Here are some parts of a page to consider for a CTA button.

Above the fold

By far, the primo location for a call-to-action will always be over the fold.

If you’re unfamiliar with it, “Above the fold” is an old newspaper term that refers to the content you can see without having to unfold the newspaper. Yes, the content was literally above the fold.

Today, it refers to the content you can see on a website without having to scroll.

Okay, so where on the top of the page specifically should your CTA placement be? Well, evidence suggests that in the Western world, readers will follow a Z-shaped pattern when reading content.

That suggests that placing the button on the right side of the page may perform well.

However, what matters is that the button needs to be more clear. If you have several other page elements on the top right, moving the CTA button to the top center or top left is perfectly fine.

Middle of the page

The second-best location for a CTA button is in the center of the page. The button will likely reappear here rather than appear in this spot initially.

Rather than repeat the same CTA as users saw above the fold, you can create a secondary button that redirects to the same content but uses different verbiage and colors.

If the middle of your webpage is more than accounted for, you can always insert a secondary CTA at the bottom of the page or even the footer.

Here’s an example from EngageBay’s email marketing product page.

It has all the important CTAs placed above the fold. Scrolling down, you’ll notice another CTA thoughtfully placed in the footer.

This ensures the page isn’t overloaded with CTAs and provides users with the option to take action after they’ve reviewed all the information and are ready to get started.

Call-to-Action Phrases for Different Channels

Different media platforms each have rules regarding layout, formatting, font size and resolution, etc. These impact how you frame, among other things, the CTA. Here’s how to optimize your CTA for each channel.

Facebook ads

Since space is limited, short and direct CTAs generally work best for Facebook ads. Here are some examples:

If your goal is to drive traffic, replace bland CTAs like “Click here’ with “Learn More” or “Shop Now.”

A simple “Download Now” works well for driving app downloads on Facebook. You can also build some FOMO with a ‘Don’t Miss Out – Download now.’

Product landing pages

Unlike social media ads, landing pages offer space for custom CTA text and design.

For example, you can use a combination of button CTA (in the top of the fold) and form CTAs (in the middle) to increase the odds of conversion based on your campaign goals. 

The CTA in this example from Dollar Shave Club works because it focuses on value. Notice how the hero image complements the short and clear title and subject line.

The brand nails the color scheme with a warm pink CTA button that effortlessly stands out against the navy background.

Contact forms

When creating CTAs for contact forms, it’s best to use simple, direct copy because space is premium. For example, Subscribe, Follow, etc. You want readers to take one specific action, and the text should state just that.  

Again, your website should have a mix of both – use persuasive CTA phrases on the website’s home page and tone down to direct CTAs by the time the reader gets to the ‘Contact Us’ page.

How to Send Trackable Videos in EngageBay (with Dubb)

Marketing email

Whether it’s a welcome email or cart recovery reminder, persuasive CTA phrases can play a key role in guiding people and closing sales.

Add elements of intrigue with the text ‘We’re holding something that belongs to you- 5 items in cart’.

Social media (LinkedIn and Instagram)

LinkedIn

LinkedIn ads need to be benefit-driven to appeal to B2B decision-makers. The key is to be as specific as possible on pain points or interests and link them to a benefit.

For example, amp up a basic CTA ‘sign up for financial coaching’ to ‘Fix your relationship with money – we’ll show you how.’

Instagram

Instagram is a visual platform, and you can’t add clickable links as CTAs. You can only redirect to the bio. Inviting readers to ‘tap the link in my bio’ or adding arrow icons to direct attention to the link can help.

Focus on being relatable and friendly to connect better with younger audiences. For example, ‘Grab the best deals – shop our latest collection.’

Read more: Best CTA Examples for Small Businesses To Learn From

Examples of Awesome CTA Phrases from Various Brands

Let’s examine how big brands have successfully added CTAs to their web pages and emails.

Non-profit: Click A Tree

CTA: Do it

Why it’s effective:

The “Do it” button on the Click A Tree website is a standout CTA because it’s short, punchy, and action-oriented. It speaks directly to you and encourages you to take environmental responsibility.

Drinks brands: Gray Goose

CTA: Discover More

Why it’s effective:

Grey Goose’s “Discover More” button invites users to learn about their new product, Grey Goose Altius. It’s effective because it teases more information, sparking curiosity. 

Moreover, the design of the CTA and the surrounding text match that of the bottle, which is pleasing to look at. 

Ride-hailing company: Lyft

CTA: Apply to drive

Why it’s effective:

Lyft’s “Apply to drive” button is clear and direct. There’s no fluff, and the CTA takes you straight to the registration page. 

Streaming platform: Netflix

CTA: Get Started

Why it’s effective:

Netflix’s “Get Started” CTA is a bright red button set against a dark background, making it impossible to miss.

The promise of “Unlimited movies, TV shows, and more” right above the button adds a strong incentive to click. This combination of visibility and clear value makes the CTA very effective at converting visitors into subscribers.

Clothing brand: Patagonia

CTA: Take Action

Why it’s effective:

Like Click a Tree, Patagonia’s “Take Action” CTA encourages users to do something about Alaska’s environmental issues. The font choice is spot on because it reminds visitors of the snow they must protect.

Real-estate company: Zillow

CTA: Get our tips

Why it’s effective:

For anyone looking for high-quality house-hunting advice, the hero image and headline at the top of the fold are likely to attract instant attention. 

The primary CTA, ‘Get our tips,’ holds out the promise of high-quality advice curated by experts at one of the nation’s largest housing platforms. It gets the reader thinking about how much it will cost and if they have the budget. 

This segues nicely into the secondary CTAs – each link offering online calculators for the reader to:

• ‘Find a home’s estimate’
• ‘Calculate your budget’

Restaurant chain: Chick-fil-A

CTA: Play Film

Why it’s effective:

When creating a call-to-action for restaurants, the key is to create a visual experience. Chick-fil-A, Inc. has been coming out with an animated short film each year since 2020 around the holiday season. 

Though the movies don’t directly promote the brand, there are contextual references that are hard to miss.

For example, the main protagonist visits a Chick-fil-A outlet to grab a bite. The brand dovetails promotions for new menu items that are themed after the movie.

Notice that the CTA ‘Play film’ is distinctive and simple, set against a full-size banner, and designed to connect with the audience. The warm pink button stands out while complimenting the overall look of the banner ad. 

E-learning platform: Skillshare

CTA: 50% Off Is Waiting For You

Why it works:

In this example, you’ll notice the same CTA appearing thrice – first at the top (horizontal section in green) of the email so that readers can see it right away, then followed up with a link CTA (50% off), again at the top of the fold. 

This may be too excessive. However, it increases the chances the recipient will click through without scrolling down. 

The CTA phrase ‘waiting for you’ suggests that it belongs to them, and they can get it right away.

Online education: Section

CTA: Explore Free Courses

Why it works: 

Whether you want to drive course enrollment, event sign-ups, or student engagement, CTAs must tell the reader what’s in it for them and create a sense of urgency. 

In this example, the CTA ‘explore free courses’ tells the reader what’s in it for them, encouraging action.

You’ll notice that both CTA buttons in the example are precisely the same. You want to try different variations like ‘Test your knowledge’ or ‘Start your learning journey today.’

Check out our CTA glossary here

Five psychology triggers that make call to action phrases irresistible.

Best Practices to Make Your Call-to-Action Stand Out

We’ve given you a lot of phenomenal tips for creating winning calls to action, but we’re not entirely done yet. Here’s a collection of best practices to help you take your CTA buttons further up a notch!

Use different button shapes

A button needn’t always be square-shaped or rectangular. Experiment with different shapes, such as rounded edges.

Use split testing to determine which shape looks the most appealing. If you choose a shape for a button, keep the same button shape throughout that page for consistency.

Don’t venture beyond rectangles, squares, or ovals, either. If you try to make triangular CTAs, your audience might not find it clear that they’re looking at a button, so they’ll ignore it.

Add bonus text

Don’t be afraid to add bonus button text if you feel you must be too sparse on your CTA copy. This short burst of text under the CTA can act as a secondary link and explain what the CTA button is all about.

Check out this CTA example below to see what we mean.

No doubt the website visitor knows what they’re in for when they click, as you explained it in two different ways.

Follow the ‘less is usually more’ mantra

A CTA button and your website design have a lot in common. The simple, stripped-back approach can work wonders in capturing the interest of your target audience. 

Remember, your CTA button won’t stand out when you overcomplicate or overload the webpage. Even if the button has an excellent copy, a good font, and an appealing color choice, it might not matter if it’s overwhelmed by everything else.

Reduce elements on your webpage where you can and give your buttons a chance to shine. A little bit of white space isn’t the end of the world!

A/B test your CTA buttons

Throughout a campaign, refreshing your CTA design or color can help keep your target audience engaged. 

For example, experiment with different button shapes, sizes, and colors for contrast. 

This can improve visibility and ROI. A/B testing helps you understand the incremental impact of every tweak you make and build those learnings into future campaigns.

Know more about A/B Testing here.

Build urgency into your CTA phrases

When writing CTA wording, focus on verbs to build urgency. For example, ‘get’ or ‘learn’. Follow it up with words like ‘now,’ ‘today,’ or ’this week’ for the reader to take action within a specific timeframe. 

Tell them what they will get on submitting a form or subscribing- a quote, ebook, template, case study, and so on. 

This should build on elements like the subject line and offer. Address common objections within the CTA text. 

For example, ‘Free Trial – no credit card required’ or ‘Open your account in 4 minutes.’

Optimize for mobile

According to Statista, 96.2% of users used mobile phones to surf the web in 2023. Marketers must, therefore, optimize the placement and resolution of CTAs in their ads, emails, and landing pages. 

For example, place the CTA above the fold so the reader doesn’t need to scroll, test for rendering issues, and ensure the rest of the content, including the introduction and body copy, aligns with the offer.

96.2 % of internet users go online via a phone (Source: Demandsage)

Choose the right button size

The average call-to-action button is 47.9 pixels tall, while the smallest is 20 pixels tall. If you go any smaller than this, mobile users may be unable to tap on your CTA. A larger-sized button could affect the copy. 

The key is to preview how your CTA button appears across desktop and mobile before using it. Email marketing tools like EngageBay have a handy preview function that allows you to check for breaks and alignment or use a pre-built email template from its extensive library.

The average email CTA button is ~47 px high (most cluster at 47–50 px, safely above Apple’s 44 px touch-target rule) (Source: Really Good Emails)

Use a combination of text or visual effects

Placement is essential for increasing CTR for your CTA button. However, adding visual effects or interactive elements can make them irresistible. 

For example, adding hover effects like size increases or text animation effects can stop the scroll and increase the odds of click-through. 

You can also direct your attention to the CTA button via the arrow icons on either side. Just make sure to get the spacing right. Interactive elements like countdown timers can be excellent for time-sensitive offers. 

Leverage testimonials

Testimonials and positive reviews make your CTA credible. They can be adapted for Facebook ads. 

For example, CTAs like ‘See what our clients are saying’ and ‘Join thousands for satisfied customers’. For platforms like Instagram or LinkedIn, you can use image CTAs with the customer’s headshot and testimonial. 

Make the image clickable in itself or add a separate CTA button. This tactic lets you build on social proof to drive clicks, submissions, or downloads, as the case may be.

Use first-person pronouns

First-person pronouns (I, me, etc.) make CTA’s more personal. The reader may feel you are talking directly to them, resulting in better engagement and sales. To be sure, A/B test both first and second person CTA before running them. 

Small hacks like these can sometimes deliver substantial results.

Personalize your calls-to-action

Personalized CTAs can resonate with your audience, making them more engaging. 

Personalized CTAs leverage data such as user names, browsing history, location, or past interactions to craft a message that feels uniquely tailored. 

• Appeals to individual needs: When users see CTAs reflecting their interests or behaviors, they feel more connected to the offer. For example, “Welcome Back” or Discover Your Next Adventure” feels more inviting than a generic “Check Out Our Offers.”
• Boosts relevance: CTAs like “Continue Your Journey” for returning users or “Explore Nearby Deals” based on location make the experience feel customized.
• Encourages action: By speaking directly to the user, such as “Unlock Exclusive Rewards Today!”, you create a sense of importance and exclusivity. 

Optimize for voice search and conversational CTAs

With the rise of voice assistants like Alexa, Siri, and Google Assistant, optimizing your CTAs for voice search has become crucial. 

These CTAs should align with how people speak, making interactions seamless and intuitive.

When people do voice search, they talk like they are having a natural conversation. So instead of “Subscribe for Updates,” you can try “Can We Send You Updates?” Or, you can replace “Learn More” with “Tell Me More About This.”

Voice searches are often more conversational and less formal. Using phrases that mimic how people naturally talk makes your CTA feel approachable and relatable.

You can even add a touch of personalization and natural flow, such as “What’s Next for Me?” or “Help Me Find the Right Plan.”

Conclusion

Whether you’re building a social media ad, email campaign, or product landing page, call-to-action phrases are just one of many vital elements. 

Small business marketing teams often don’t have the resources to scale campaigns or track their performance. EngageBay is an affordable all-in-one CRM that integrates your marketing into a smooth, efficient process, letting your team quickly identify and adapt to changing customer preferences. 

Remember: Powerful call-to-action phrases win clicks by marrying an action-led verb with an unmistakable benefit, then spotlighting that promise in thumb-friendly, high-contrast buttons across every channel.

Ready to see it in action?—Book your free EngageBay demo now and watch our drag-and-drop builder, built-in A/B testing, and real-time analytics turn those words into revenue.

Check out our free email marketing templates and workflow builder.

Sign up for a free trial today and experience the EngageBay advantage.

The post Powerful Call to Action Phrases: 50+ Examples That Skyrocket Click-Throughs in 2025 appeared first on EngageBay - All-in-one marketing, sales, and service.

Mailchimp’s 2024 Holiday Season Trends report found that e-commerce brands running automated, mid-funnel email flows (welcome, browse-abandon, product-recommendation) generated 20 % more revenue year-over-year in the four weeks leading up to Giving Tuesday—without increasing send volume. Source: mailchimp.com

So, what exactly is the middle-of-funnel (MoFu) marketing? What are the strategies and tips to help businesses target this tier of leads?

Check out Gartner’s definition of a funnel here.

We’ll explore the answers to these in this blog. 

Let’s get started!

What Is Mid-Funnel Marketing?

Mid-funnel marketing, also referred to as middle-of-the-funnel marketing, is catering to a different class of leads, as we discussed in the intro.

These leads are past the awareness stage by now. They have interest and are currently evaluating what your small business has to offer.

They’re aware of their problems and pain points and are considering which products or services could be a potential fit.

However, they have yet to reach the bottom of the funnel, which is usually when purchasing decisions get made.

New leads can enter your small business sales funnel from the middle, especially if they’re qualified leads.

Your new customers can even arrive during their second pass-through on the sales funnel in this part. Your goal is different than when working with leads, in that you’re trying to encourage a repeat purchase.

With new leads, even if they are qualified leads, you’re trying to get them to make a first-time purchase.

However, now is not the time to begin bombarding your leads with sales messages trying to cinch that deal.

They are still in the evaluation stage, after all, and they will stay there until they make up their mind.

Rather than trying to earn the sale prematurely, your primary goal with mid-funnel marketing is to nurture these leads or new customers.

Here’s a recent Outbrain study on MOFU performance

You want to provide information that will educate them on your products and services.

Even if they enter the funnel already cognizant of what your small business offers, that doesn’t mean the lead knows everything yet.

After all, if they did, they would have already made their purchasing decision or exited from the funnel when they decided that your products and services aren’t good enough for them.

Read also: 5 Essential Marketing Funnel Basics Every Business Needs to Know

Enhance Your Email Marketing

Want to make your emails more impactful? Check out our beautiful, easy-to-customize recruitment and marketing email templates. Designed to boost engagement, these templates from EngageBay will help your emails stand out. Just customize the images, headings, and CTAs for your brand, and hit send in a few minutes!

 Browse the Template Library 

Middle-of-the-Funnel Marketing Strategies & Content Ideas

Keeping in mind your goals when working with leads at this stage of the sales funnel, we now want to share the following mid-funnel marketing strategies that you can utilize.

Automations in EngageBay
 

These tactics should guide your lead further down the funnel.

Product or service pages

A product or service page is like a landing page but less salesy.

You’re just trying to educate your lead about your products and services as much as you can.

You will have to write a page for every product or service in your roster, which cannot be helped.

If you have resources or guides on your product or service, include hyperlinks to this helpful information.

You can also add links to past blog posts and videos on a product or service, especially if it’s been around for a while.

Avoid the need to talk about pricing or reviews or anything of that sort.

Your lead is probably aware of all this information already anyway, and that veers too far from the kind of info you’re supposed to provide to leads in this stage of the sales funnel.

Elevate your email marketing with our free email templates designed to boost engagement and conversions.

Read also: A Beginner’s Guide to Lead Funnels: How to Double Your Sales

Webinars

A webinar is another valuable opportunity to teach your mid-funnel leads about your products or services.

Since your lead isn’t yet ready to make a purchasing decision, we doubt they’d pay for a webinar at this stage either.

You thus might decide to offer the webinar for free only to mid-funnel leads and then charge existing customers to access the same webinar.

If the webinar is older and can be repurposed, then you won’t be so concerned with charging for it since you probably already made good money from that webinar anyway.

Outside of the webinar itself, you can also offer transcripts at this time for the busy lead who might not have time to watch your entire webinar.

Read also: eCommerce Conversion Funnel in 5 Stages

Email newsletters

Since your lead is interested and informed, the chances are good that they’ve already opted into your email list.

If you’re not already producing automated email content to go to your middle-of-the-funnel leads compared to your bottom-of-the-funnel and top-of-the-funnel leads, you need to.

Email Marketing Sequences in EngageBay

Email newsletters are a great example of such content.

You might only send newsletters periodically, such as once a month or once a quarter, but each time you send a newsletter, it pushes your brand to the top of the lead’s mind.

Of course, you don’t want to wait an entire quarter for the lead to make their purchasing decision, so that’s why you’ll supplement email newsletters with other forms of content. 

Read also: How to Maximize ROI With Strategic Product Placement

Case studies

For instance, case studies are a great mid-funnel marketing tactic. Case studies generate trust and authority in your small business and prove that your products and services can fulfill the needs of others.

If your lead sees their own problem or a problem like theirs being solved by your products and services, that can push them to make a purchasing decision.

  Boost your email marketing campaigns with EngageBay’s customizable email templates tailored for engagement and success.

Read also: What Is Direct Marketing? Does It Work? [13 Ways To Do It]

Blog posts

Blog content is also very useful mid-funnel content.

Rather than take existing blog posts and send them to your lead, create content specifically for middle-of-the-funnel leads.

What kinds of questions do they have at this stage that need answering?

What do they need to know about your products and services that they don’t already? What do they need to know about your company that they don’t already?

Keeping these questions in mind, create an editorial calendar where you produce mid-funnel content.

Read also: Marketing Automation Funnel Explained For Beginners

Mid-Funnel KPIs You Must Track

A healthy mid-funnel keeps sales calendars full and Customer Acquisition Cost in check. Below are the four numbers every SaaS marketer should have on their dashboard, plus realistic 2025 benchmarks and quick optimization tips.

1. CTR on Gated Assets

What it tells you: How compelling your in-content CTAs are at persuading visitors to click through to a white-paper, ROI calculator, or other gated offer.
Good benchmark: 2 – 5 % click-through from the surrounding channel (blog, newsletter, social ad) to the asset’s landing page. High performers push 6 %+. Source: datadab.com
Quick win: Test micro-copy around the button (“Get the template →” instead of “Submit”) and surface social proof (e.g., “Trusted by 3,100 RevOps teams”) right under the CTA to lift CTR by 15-20 %.

2. Email-Nurture Open Rate

What it tells you: Relevance of your subject line and list hygiene once leads have opted in.
Good benchmark: 15 – 25 % for B2B SaaS nurture sequences; >30 % puts you in the top quartile. Source: callin.io

Pro move: Use intent tags from product usage (e.g., last feature touched) in the subject line—campaigns that did this saw 10-15 % higher opens in Callin’s 2025 dataset. Pair with A/B tests on send-time to eke out a few extra points.

3. Demo-Request Conversion

What it tells you: How many “hand-raisers” turn into booked meetings after filling out a demo form.
Good benchmark: Industry average is ~30 % of qualified form fills that lock a calendar slot; adding instant self-scheduling bumps that to 66.7 %. Source: chilipiper.com
Speed hack: Embed a calendar or live-call option on the confirmation screen. Chili Piper’s analysis of 4 M submissions shows form-scheduling doubles the conversion rate—no extra traffic required.

4. MQL SQL Ratio

What it tells you: Alignment between your lead-scoring model and sales acceptance criteria.
Good benchmark: 10 – 15 % for “average” SaaS orgs; revenue engines firing on all cylinders hit 20-25 %. Source: callin.io

Free Lead Scoring Tool for 2024: Maximize Conversions with Ease!

Fix mis-fires fast: Review deals lost at the very first sales call. Common pattern—marketing counts content downloaders from <50-person companies as MQLs while sales only wants ≥200-person accounts. Tighten firmographic filters or adjust scoring weights and watch the ratio climb.

Why these four? Together they form a chain: CTR drives asset traffic → nurture opens warm those leads → demo requests create real pipeline → MQL-to-SQL tells you if pipeline quality matches quantity. Track them weekly, set stretch targets 20 % above your current baseline, and iterate in that order—each step amplifies the next.

Conclusion

Mid-funnel marketing required different types of content altogether. The leads that enter the sales funnel here are more informed than most leads but are still on the fence about their purchasing decisions.

By using the marketing strategies we outlined here today, you can inform and guide mid-funnel leads on their way to the bottom of the funnel.

Have you tried our email templates? Share your experience in the comments below, and let us know how they worked for your campaigns!

The post Mid Funnel Marketing Strategies: How to Nurture Leads & Double Conversions appeared first on EngageBay - All-in-one marketing, sales, and service.

Summer brings sunny days and joyful moments spent with loved ones. As schools break for vacation and families embark on exciting trips to their favorite destinations, it’s a fantastic time to connect with your customers in a fun and meaningful way.

July can present a unique challenge for brands as customers are scattered across the country, enjoying a break from their regular routines. It’s the perfect opportunity to think outside the box

To help you with this, we’ve curated 10 inspiring July marketing ideas that can make a lasting impression.

Let’s dive in!

The Secret To Never Running Out of Marketing Ideas

July marketing ideas aren’t one-size-fits-all! Take a look at the different holidays, pick the holiday that matches your brand voice, and then run the playbook below.

Independence Day

Express your love for your country and engage your audience by presenting enticing offers and curated items that capture the essence of the 4th of July celebration.

For example, you can showcase limited edition products featuring patriotic designs or colors, such as clothing, accessories, or home decor items. Offer exclusive discounts or bundle deals to make the promotion more appealing to your customers.

Another idea is to organize a contest or giveaway where participants can showcase their patriotic spirit by submitting photos, videos, or creative artwork related to Independence Day.

This encourages engagement and creates a sense of community and shared celebration among your audience.

Amazon Prime Day & Competing Flash Sales 

Running from July 8 – 11 2025, Amazon’s four-day Prime Day blitz kick-starts a mid-July shopping frenzy. Hot on its heels, Walmart Deals stretches July 8 – 13, Best Buy’s “Black Friday in July” spans July 7 – 13, and Target Circle Week fires up July 13 – 19, turning the whole month into one rolling bargain carnival. 

If tapping into deal culture feels right for your brand, stake your claim with micro-flash promos that spotlight value without triggering a race to the bottom on price. Tease “Prime-Proof Perks”—think 24-hour free-shipping codes, limited-edition bundles, or a one-day price-match guarantee via email subject lines and Instagram countdown stickers, then go live with timed Drops and TikTok product demos while wallets are already open.

Encourage followers to share their “haul” pics featuring your products using a branded hashtag and reward the best posts with bonus coupons, creating social proof that outlasts the flash-sale buzz.

Try EngageBay’s Summer Campaign Email Templates For Free

National Ice Cream Month

Consider running ice cream-themed promotions or partnerships if you’re in the food or retail industry.

For instance, you could offer special discounts on ice cream flavors, create limited-edition ice cream-inspired products, or collaborate with local ice cream shops to offer exclusive deals to your customers.

Even if your business doesn’t directly relate to ice cream, you can still enjoy the fun. Treat your customers or employees to an ice cream social as a gesture of appreciation.

Set up a delightful ice cream bar with various flavors, toppings, and sauces for everyone to enjoy.

Alternatively, you can distribute discount codes or gift cards to local ice cream shops, allowing your customers or employees to indulge in a sweet treat.

National Ice Cream Month is an opportunity to bring joy and create memorable experiences.

Compliment Your Mirror Day

July 3rd is a special day that encourages individuals to embrace self-love and feel positive about themselves—both inside and out.

If it aligns with your brand’s values and resonates with your audience, why not acknowledge it on social media?

Take this opportunity to promote a message of self-acceptance and encourage your followers to appreciate their unique qualities. Share uplifting quotes, inspiring stories, or personal affirmations that promote self-love and body positivity.

A safe and supportive space can be created where your audience can share their self-compliments or engage in positive discussions.

Read also: Stepping Into Summer: A Handy June Marketing Ideas Guide

UV Safety Month 

July’s blazing skies make it the official UV Safety Awareness Month, led by dermatology groups urging everyone to #PracticeSafeSun.

Turn that public-service energy into engagement: schedule a week-long “Spin the SPF Wheel” giveaway, feature daily 10-second Reels with quick sun-care tips (shade, UPF apparel, broad-spectrum SPF 30+), and pin a UV-index widget to your site so shoppers see real-time risk before checking out.

If you sell outdoor gear or beauty products, bundle hats or lip balms with every sunscreen purchase and spotlight user-generated “sunscreen selfies” to normalize year-round protection.

International Chocolate Day

July 7th is a delightful day that everyone can enjoy, regardless of age or preferences. Whether you’re a business owner, a chocolate enthusiast, or simply looking for a reason to spread joy, there are countless ways to embrace this chocolatey celebration.

If you’re in the retail or hospitality industry, consider organizing a candy counting contest in your store or on social media. Invite customers to guess the number of chocolates in a jar, with the chance to win a delicious prize.

This engages your audience and creates a fun and interactive experience that leaves a lasting impression.

Another sweet idea is to surprise your customers with Hershey’s Kisses as a token of appreciation.

Place a bowl of these delectable treats at your checkout counter or offer them as a small gift with a purchase as part of the July marketing ideas.

Read also: Captivate Your Audience with These Fresh February Marketing Ideas

Customer Appreciation Day

Dedicate a day to show your heartfelt appreciation to your customers through a special customer appreciation event.

This is an excellent opportunity to offer exclusive deals, giveaways, or discounts as a token of gratitude for their unwavering support.

For instance, you can organize a customer appreciation day where customers receive a percentage off their purchases, enjoy buy-one-get-one-free offers, or receive gifts with their orders.

This demonstrates your appreciation and incentivizes customers to engage with your brand and make additional purchases.

Another idea is to host a customer appreciation giveaway. Encourage customers to participate by entering a contest or sharing their experiences with your products or services.

Reward winners with exciting prizes that showcase your appreciation for their loyalty.

Minority Mental Health Month

Established in honor of author-activist Bebe Moore Campbell, July’s National Minority Mental Health Month spotlights the care gaps facing BIPOC communities, an empathy-driven theme that resonates far beyond healthcare brands.

Host an Instagram Live with a culturally competent therapist, share carousel stats on access disparities, and create a “Mindful Minutes” text series that drops one grounding exercise per day.

Pledge a portion of July sales to a local mental-health nonprofit serving marginalized groups and invite customers to post a “green ribbon” selfie plus a short well-being tip under a branded hashtag for a chance to win a self-care box, turning awareness into tangible impact.

Read also: August Marketing Ideas That Can Boost Your Brand Image

World Emoji Day 

With the -emoji’s own date landing mid-July, #WorldEmojiDay typically sparks 100+ tweets every minute and over 4 billion impressions across X each year, a ready-made traffic wave for brands to surf.

Kick off a “Say It in Emoji” challenge on Stories, asking followers to caption their ideal summer day using only icons, then spotlight the funniest combos in a Reel or carousel.

Drop limited-edition merch with custom emoji packaging, poll fans on the next emoji they wish existed (hello, biryani!), and reward every participant with a tiny discount code hidden in, what else but an emoji-only email subject line.

Family Reunion Month

In the heartwarming month of July, we celebrate Family Reunion Month—an opportunity to reconnect with our beloved family members, no matter where they reside, and create cherished memories together.

As you plan your July marketing ideas, consider how you can contribute to the joyous reunions of families.

A simple yet effective approach is to infuse a family-oriented theme into your advertisements, resonating with families’ tight-knit bonds.

Highlight the significance of family gatherings and the joy of being together in your messaging to strike a chord with your audience.

Another exciting idea is organizing a contest encouraging families to share their heartwarming stories or nostalgic photos. Make sure to invite submissions and celebrate the unique experiences of family reunions.

This way, you engage your customers in a meaningful way.

Read also: January Marketing Ideas – 17 Ways to Connect with Your Audience

Sports Themes in July

July brings a surge of sporting events, from baseball in the United States to the renowned Tour de France in Europe.

This presents a wonderful opportunity to align your promotions or campaigns with these events or use them as engaging themes for your content.

For instance, if you’re in the retail industry, consider running special promotions on sports-related merchandise such as baseball equipment, jerseys, or fan gear.

You can leverage the enthusiasm surrounding baseball games by offering discounts or bundling deals that coincide with key matches or teams’ performances.

Also, you can create captivating content that revolves around these sports events. Share articles or blog posts highlighting the history and significance of the Tour de France.

Make sure to provide tips on training for cycling enthusiasts or even interview athletes or fans to capture their experiences and insights.

7 Incredible Guerrilla Marketing Examples From Global Brands

Read also: Spring To Success With These Vibrant May Marketing Ideas

Everybody Deserves a Massage Week

For those in the spa or salon industry, consider offering special discounts or package deals on massage services.

This encourages individuals to pamper themselves and experience the numerous benefits of massage therapy, such as stress reduction, pain relief, and improved well-being.

Promote the importance of self-care and relaxation during this dedicated week, enticing customers to prioritize their mental and physical health.

If you’re not directly involved in the massage industry, don’t worry! You can still participate and provide value to your customers. Partner up with a local massage provider to explore mutually beneficial arrangements.

This could involve offering joint promotions or cross-promoting each other’s services.

Summer Spirit

Ah, the joys of summer vacation! It’s the perfect time to promote products and services that align with the spirit of travel and outdoor activities.

If you’re in the travel industry, highlight vacation destinations, travel packages, or special deals tailored to summer getaways. Encourage your audience to embark on adventures, explore new places, and create lasting memories.

Showcase popular travel accessories, luggage, or comfortable attire for those planning their summer escapades.

You can still participate in the summer vacation buzz for businesses outside the travel industry. Consider offering “vacation” deals or discounts on products and services that enhance the summer experience.

Read also: 10 Christmas Marketing Ideas For Some Sales Magic

Recreation for the Disabled Day

It is remarkable that more than 15% of the world’s population lives with a disability. Throughout history, individuals with different abilities have often faced limited access to recreational activities.

However, Recreation for the Disabled Day is a dedicated occasion that aims to raise awareness about the importance of inclusivity for all.

To actively participate in this meaningful day, consider sponsoring or volunteering at a local recreation center that is accessible and caters to individuals with varying abilities.

You can use your platform to raise awareness among your audience and encourage them to make a difference. Tips and suggestions on how individuals can contribute to creating a more inclusive world can be shared.

This can include promoting accessible venues, advocating for inclusive policies, or volunteering for organizations that support people with disabilities.

Gruntled Workers Day

Did you know that July 13th is Gruntled Workers Day? Yes, “gruntled” is a real word, meaning pleased, satisfied, or content.

This unique holiday presents an opportunity to focus on employee happiness and create a positive work environment that benefits your team and customers.

Start by gathering feedback from your employees to gain insights into their experiences. Conduct surveys or hold open discussions to identify areas where improvements can be made.

Read also: September Marketing Ideas to Boost Your Bottom Line

Give Something Away Day

Mark your calendars for July 15th, as it’s Give Something Away Day—a special occasion to embrace the spirit of generosity and positively impact your community or a greater cause.

Instead of solely focusing on running an Instagram giveaway, why not consider hosting a charity fundraiser or engaging in acts of kindness that align with your values?

By giving back, you engage your followers, establish meaningful connections, and leave a lasting impression.

One impactful way to celebrate Give Something Away Day is by organizing a charity fundraiser.

A cause that resonates with your brand and audience can be chosen, and your followers can be encouraged to participate by donating or purchasing specific products or services.

National Workaholics Day

On July 5th, we observe National Workaholics Day—a gentle reminder to prioritize a healthy work-life balance and nurture our mental well-being.

One impactful way to celebrate National Workaholics Day with your customers is by offering them a chance to escape the daily grind and enjoy a well-deserved break.

Consider hosting a giveaway where participants can win a holiday package or a relaxing weekend getaway as part of the July marketing ideas.

Read also: Experiential Marketing Ideas for ‘Next Level’ Brand Campaigns

Be a Kid Again Day

On July 8th, let’s return to our carefree days and celebrate Be a Kid Again Day. Invite people to submit a before and after photo of themselves engaging in an activity they used to enjoy as a child but have since grown out of.

This could range from playing with toys, exploring nature, or participating in childhood games or sports.

Encourage participants to share their memories and experiences, allowing them to reflect on the simple pleasures of their younger years.

To make the contest more engaging and interactive, you can create different categories or themes, such as “Best Recreation of a Childhood Memory” or “Most Creative Transformation.”

Offer exciting prizes that resonate with the event’s spirit, such as gift cards to toy stores, tickets to amusement parks, or nostalgic treats.

Bastille Day

On July 14th, France comes alive with vibrant celebrations for Bastille Day, the country’s national day. French people gather to honor their military, indulge in delicious feasts, throw lively parties, and illuminate the sky with spectacular fireworks.

If you have a French contingent in your customer base or offer French-themed products, seize the opportunity to join the festivities and celebrate with your audience.

Bastille Day allows brands across various industries to engage in the celebration. Whether you’re in fashion, food, art, or architecture, this day holds relevance for numerous businesses.

Consider how you can infuse a touch of French flair into your offerings and engage with your customers in a way that resonates with the spirit of Bastille Day.

Read also: The Most Exciting October Marketing Ideas for Your Business

National Grilling Month

National Grilling Month is also celebrated in July, and it is the perfect time to indulge in the sizzling delights of outdoor cooking.

There’s something special about firing up the grill during the summer season, and it’s a tradition that brings people together.

Grilling may evoke images of family gatherings and mouth-watering feasts. You can leverage this theme to create a memorable giveaway or promotional campaign that resonates with your audience.

You don’t need to sell grills to participate; instead, consider partnering with complementary brands to expand your reach and enhance the experience for your customers.

One engaging approach is to host a recipe contest, inviting your customers to submit their best dry rubs, marinades, or grilling recipes.

Encourage them to share their culinary creations and photos or videos, showcasing their skills and creativity.

Read also: Top Local Advertising Ideas to Elevate Your Marketing

Wrap up

In July, as the sun shines bright and spirits soar high, it’s time to infuse your July marketing ideas with creativity and excitement.

The opportunities are endless, from celebrating Independence Day with patriotic promotions to embracing the sweetness of National Ice Cream Month.

Remember, it’s not just about promoting your products or services; it’s about crafting experiences that resonate with your customer’s interests, passions, and desires.

The post July Marketing Ideas: 17 Proven Campaigns to Ignite Mid-Summer Sales appeared first on EngageBay - All-in-one marketing, sales, and service.

Alright, I’ll skip the speech about why your Instagram bio really matters. If you’re here, you already get it—whether you’re aiming to be the next big influencer, already killing it, or just someone who loves a little extra attention. So, let’s cut to the good stuff!

Remember, you have 7 seconds to impress online. (Forbes)

Scroll down to find a mix of the latest Instagram bio ideas, strategies, and examples to keep your profile looking sharp and on point this year. Ready? Let’s find a bio that does the talking for you!

But hey, if you’re still on the fence (and if not, just hit the category you like in the table of contents and dive in), let’s talk about why updating your Instagram bio is a game-changer in 2025. Trust me—keeping it fresh is more than just a trend; it’s the secret to standing out.

Some Top Bio Ideas at a Glance

• Turning goals into gold every day

• Hustle hard, dream big, stay humble

• Manifesting dreams, building reality

• Dreaming big, hustling harder, writing my story

• Turning can’ts into cans and dreams into plans

• Be the energy you want to attract

• Just another influencer in my own mind

• If you’re looking for a sign, here it is

• Professional overthinker and snack enthusiast

• I’m not lazy, I’m on energy-saving mode

• When nothing goes right, go left

• Dreaming in shades of soft pastels #EtherealVibes

• Finding beauty in the small moments #HereAndNow

• Romanticizing the ordinary, one moment at a time

• Living life on caffeine and daydreams

• Traveling, eating, and making memories

• Creating my own sunshine

• Strong women lift each other up

• Classy, sassy, and a bit bad-assy

• Here to slay, every single day

• Life’s short — stay cool and take chances

• Chasing sunsets, not followers

• Future so bright, even my shades have shades

• Calm mind, fierce soul

• Adding a little class to the chaos

See how to set social media marketing goals in this guide  

Why Updating Your Instagram Bio is Crucial

Updating your Instagram bio in 2025 keeps your profile real and up-to-date, helping you reach the right crowd as things change. It’s a quick refresh that ensures new followers know exactly what you’re about.

1. Boosts engagement

A well-crafted, engaging, and creative Instagram bio can pique curiosity, encourage profile visits, and even lead to more followers.

Case study

The Studio Source hadn’t updated their bio in over three years. They knew it was starting to feel out of touch, so they revamped it with fresh keywords, emojis, and more personality. Just days after the update, an older Reel started gaining traction, and they saw a notable follower spike.

These were Studio Score Instagram analytics on February 16, 2024 – 1 day after they updated their bio.

Now, while the bio update alone didn’t make that Reel go viral, it certainly helped create a stronger, more compelling first impression for new visitors.

2. Showcases authenticity

Followers want the real you, not a past version. An updated Instagram bio lets people see who you are now—especially important for artists where connection matters. The Studio Source’s bio refresh made their account feel more genuine, creating a stronger, authentic vibe for their audience.

3. Captures new audience

As you grow, so does your Instagram bios job. The Studio Source saw this in action when their refreshed bio brought in more followers aligned with their brand. Updating your bio as your goals shift can bring in people who resonate with your latest direction.

4. Optimizes for search

Keywords aren’t just for Google—they’re gold for Instagram, too. To back it up, I ran a search for ‘therapist,’ and guess what? The top profile had ‘therapist’ right in her bio. 

So, sprinkle in those relevant keywords, and watch your discoverability go up! Adding relevant hashtags to your Instagram bio can also help!

5. Showcases what’s new

Your Instagram bio is the perfect spot to spotlight new projects and recent work. Keeping it updated lets followers see your latest creations and stay connected with your journey in real time.

Take a look at Taylor Swift’s Instagram bio—it’s updated with her latest album release. By spotlighting her newest work, she’s not only keeping fans in the loop but also driving more clicks to her album. 

If you want to showcase more of your work, consider adding a clickable link to Linktree or another link-in-bio solution as a call-to-action CTA, where all your projects can be featured.

A quick update like this makes your bio a powerful tool to share what’s new and direct followers to where the action is.

Cultivating a Winning Social Media Content Plan

Okayyyy, let’s jump into the ideas now.

Instagram bio Ideas for Different Personality Types

Your Instagram bio isn’t just filler; it’s like your personality in a few words. When you make it your own, people instantly get what you’re about, and it’s way more likely they’ll think, “Yep, I want to see more of this.”

Your bio should feel like YOU—whether that means pet lover, world traveler, coffee addict, or the queen of positivity. So, why settle for something generic when you can make it a vibe that’s 100% you?

Let’s dive in and check out some great bio ideas for Instagram to make your profile feel like YOU.

Goal-oriented Instagram bios

For those who live to set, smash, and celebrate their goals, these bios capture the ambition that fuels every success story.

If you’re all about turning dreams into reality, let your profile show the world what you’re aiming for!

1. Turning goals into gold every day

2. Setting goals and smashing them  

3. Life’s a project, and I’m the manager  

4. Hustle hard, dream big, stay humble

5. Mindset: achieve | Heartset: grow

6. Here to inspire and perspire  

7. Manifesting dreams, building reality  

8. On a mission to make every day count

9. From vision board to real life

10. Chasing goals and collecting wins  

11. Dreamer by night , achiever by day  

12. Building my empire, one goal at a time

13. Purpose-driven and passionately goal-bound

14. Living for milestones and celebrating victories

15. Eyes on the prize, heart in the game

16. Fueled by coffee and big dreams  

17. Success isn’t luck; it’s dedication  

18. Dream big, plan bigger , achieve the biggest

19. Turning “someday” into today  

20. Working on my goals, not my excuses

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Inspirational Instagram bio ideas

People really enjoy a great vibe, don’t they? When you sprinkle in some motivation, you’re not just narrating your story—you’re attracting those who relate. These bios are not just phrases; they’re like little magnets for anyone traveling a similar path. Ready to create the right energy? Let’s go!

1. Dreaming big, hustling harder, and writing my own story   

2. Turning can’ts into cans and dreams into plans   

3. On a mission to be my best self every day   

4. Choosing growth over comfort   

5. Progress, not perfection   

6. Here to inspire and be inspired   

7. Working on a better version of me   

8. Living proof that hard work pays off   

9. Building a life I don’t need a vacation from   

10. My future self is cheering me up   

11. Planting seeds for a future I’ll love   

12. Embracing the journey, not just the destination   

13. Turning passion into purpose every day   

14. On a journey to find my truest self   

15. Chasing dreams with open eyes   

16. Fueled by coffee and big goals   

17. Making every day count   

18. Creating a life that feels good on the inside   

19. Be the energy you want to attract   

20. Investing in myself, one day at a time

Funny Instagram bio ideas 

Instagram isn’t just about the perfect feed or brand identity—it’s also about bringing some laughs and realness to the profile page.

Whether you’re a “professional procrastinator,” “caffeine-dependent life form,” or you are just living vicariously through memes, these witty and funny Instagram bios add the right amount of humor to keep things interesting in your Instagram jokes land.

These Witty and funny Instagram bio ideas are perfect for anyone chasing laughs, everyday moments, and, of course, a few new followers along the way.

1. Just another influencer in my own mind   

2. If you’re looking for a sign, here it is   

3. My life is basically a “who let me adult?” story   

4. I peak at “ordering food online”   

5. I follow back… my dreams, not people   

6. Professional overthinker and snack enthusiast   

7. Out here just winging it, one day at a time   

8. I tried to be normal once. Worst two minutes of my life   

9. When nothing goes right, go left   

10. Spoiler alert: I have no idea what I’m doing   

11. Probably the funniest person you’ll ever ignore   

12. I’m not lazy, I’m on energy-saving mode   

13. Warning: may contain traces of sarcasm   

14. Follow me if you’re into bad decisions   

15. Proud member of the ‘I’ll do it tomorrow’ club   

16. Proof that social media can make anyone cool   

17. Binge-watching life one episode at a time   

18. If lost, return to the nearest coffee shop   

19. Living my best life… by accident   

20. Here to make my exes jealous and my friends laugh   

Cool Instagram bios

Looking to bring a little class to your Instagram profile? These bios have that perfect mix of cool and classy, letting you keep things stylish without trying too hard.

Perfect for showing off your vibe—whether you’re living life on your own terms, chasing dreams, or just adding a little sparkle to your profile page.

Get ready to make your Instagram presence stand out in the most effortlessly cool way possible.

1. Adding a little class to the chaos

2. Future so bright, even my shades have shades

3. Making elegance look effortless

4. Caffeine-fueled and classically cool

5. Just enough mystery to keep it interesting

6. Living my best “I’ve got this” life

7. A little sparkle, a lot of substance

8. Mixing ambition with just a hint of grace

9. Calm mind, fierce soul

10. Confidence level: on repeat

11. Always classic, never basic

12. Channeling my inner cool

13. Proof that simplicity can be stunning

14. Living the best life with a touch of elegance

15. Taking my own path, always with style

16. Less talk, more action

17. Personal brand: timeless vibes

18. Looking forward, never back

19. Too classy to be caught

20. Here to make “cool” look easy

Check out some fun social media engagement posts

Self-love Instagram bios

Ready to make your profile a little love letter to yourself? Self-love and positivity bios are all about letting the world know you’re here to grow, glow, and keep it real. 

These creative Instagram bio ideas are perfect for anyone who wants to bring a little warmth and light to their Instagram page—and maybe inspire a few others along the way!

1. Becoming the best version of me, day by day   

2. Here to love myself and live unapologetically   

3. Smiling through the ups and downs   

4. Learning, growing, and glowing   

5. Self-love first, everything else follows   

6. Creating my own sunshine   

7. Embracing all my perfectly imperfect moments   

8. Finding joy in the little things   

9. Practicing gratitude and positivity every day   

10. Living with intention and loving with a full heart   

11. Showing up as my truest self   

12. Proof that happiness is an inside job   

13. Celebrating every chapter of my journey   

14. Choosing kindness and self-love over everything   

15. A little more love, a little less judgment   

16. Focused on progress, not perfection   

17. Loving myself loudly and proudly   

18. Here for the positive vibes and good energy   

19. Radiating love, inside and out   

20. Becoming who I’m meant to be, one day at a time  

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Instagram Bio Ideas for Different Professions

Not everyone’s on Insta just to show their personality, right? Some of us are here with a purpose—like growing a small business, showing off skills and hobbies, or even making a bit of cash with content creation. Whatever the goal, don’t worry—I’ve got you. 

Pick what you’re here for, and you’ll find the clever Instagram bio ideas waiting to help you shine.

Instagram bio ideas for businesses

Instagram marketing is the real deal these days according to Zippia, 71% of businesses are maintaining an active Instagram account. That’s a huge number of brands connecting with their audience, showing off products, and building their presence. 

So, if having an Instagram page matters, then having a good Instagram bio matters even more. 

Your bio is where people get a snapshot of what makes your brand stand out and why they should stick around. Make those few words count, and let that first impression work its magic!

For example, let’s look at Walmart’s Instagram bio.

Walmart’s Instagram bio, “Come for the Deals. Stay for the Drama.” perfectly captures attention with its catchy and intriguing phrasing. 

It emphasizes the obvious — the fantastic deals — while adding an unexpected twist with “Stay for the Drama.” 

This surprising element piques curiosity, implying that there’s more to the brand than just savings, making it engaging and worth exploring. 

It’s a clever strategy to attract interest and encourage customers to return for more.

So, if you want to attract your potential followers or customers, here are a few of the best Instagram bio ideas that can ignite the spark.

1. Quality products, built to last   

2. Helping you create moments that matter   

3. Crafting excellence in every detail   

4. Where innovation meets quality   

5. Turning ideas into products you’ll love   

6. Bringing you the best in [industry/product]   

7. Designed for those who value quality and style   

8. Delivering [product/service] that makes a difference   

9. Your go-to for [industry/product] needs   

10. We’re in the business of making life better   

11. Built on passion, driven by results   

12. [Industry] solutions made simple and effective   

13. Quality, integrity, and service you can trust   

14. Bridging innovation with purpose   

15. Crafted with care, delivered with pride   

16. Your source for [specific product/service] needs   

17. Making your vision a reality   

18. We bring ideas to life, with style and substance   

19. Where quality meets affordability   

20. Proudly serving [audience/market] since [year]

Know the best times to post reels on Instagram in 2025

Instagram bio ideas for travel enthusiasts

Stephen Gray, Consumer Insight Analyst at Facebook, shared that Instagram had over 160 million #travel posts, with around a million travel-related searches each week. 

It’s clear that Instagram’s a go-to for travelers: 70% use it to share their itineraries, 67% to find inspiration, and even those already traveling (61%!) use it to discover things to do.

Notice how this highlights three types of travel enthusiasts? There are the itinerary-sharers, the adventure-seekers, and the inspiration-hunters. So, which one are you? Your Instagram bio says it all.

Let’s take Chris’s Instagram bio, for example—he’s obsessed with traveling and photography, so his followers know that their Instagram feed is going to be filled with some pretty stunning visuals and a healthy dose of wanderlust.

Then, there is the Instagram account of the Bucket List Family, which promises its followers tons of travel ideas and tips for the itinerary, which would be appropriate for any traveler planning his next trip. 

They have also added their YouTube link as the call-to-action CTA so that the followers can watch the complete videos.

These Instagram bio examples clearly show that having a bio that conveys your purpose can truly make a difference.

Are you ready to discover the Instagram bio that suits you? Here are some of the best bio ideas for Instagram to reflect your travel style!

1. Traveling the world with a camera and a dream   

2. Chasing destinations and unforgettable experiences   

3. Always on the move, exploring new places   

4. Searching for the best sunsets around the globe   

5. Travel photographer capturing life’s beautiful moments   

6. Sharing my journey and tips for fellow travelers   

7. Wanderlust-driven adventurer, ready for the next escape   

8. Here to explore, capture, and inspire   

9. Obsessed with new places, cultures, and stories   

10. Following the waves and finding hidden gems   

11. For those who love travel and a good story   

12. Documenting my journey through nature and cities   

13. Bringing you travel inspo from across the globe   

14. Wanderer sharing memories, photos, and tips   

15. Travel enthusiast sharing real-life adventures   

16. Living my best life through travel and exploration   

17. Exploring the world, one destination at a time   

18. Beach lover, mountain hiker, and city explorer   

19. Sharing my journey to inspire yours   

20. From big cities to hidden paths, I’m sharing it all   

Instagram bio ideas for content creators

According to Linktree, 200 million people consider themselves content creators and influencers. So, how do you stand out in a crowd that big? 

Your Instagram bio is where you set yourself apart. Trends come and go, and we all end up making similar reels—but your bio is where you show off what makes you unique.

Here are some unique Instagram bio examples to help you stand out.

1. Sharing my world through visuals and vibes   

2. Creating content that connects and inspires   

3. Making everyday moments look magical   

4. Turning creativity into content since [year]   

5. Just here to create, connect, and inspire   

6. Bringing ideas to life with every post   

7. Your daily dose of creativity and color   

8. Sharing what I love, and hoping it inspires   

9. Here to make you smile and hit “follow”   

10. Storyteller, creator, dreamer   

11. Capturing moments worth sharing   

12. Mixing a little fun with a lot of creativity   

13. Here for good vibes and even better content   

14. Influencing with authenticity and heart   

15. Crafting content that speaks to you   

16. Sharing life’s little details and big dreams   

17. Making an impact with every post   

18. Showing the real side of content creation   

19. Inspiring through creativity with every reel   

20. Welcome to my creative corner of Instagram  

Instagram bio ideas for educators

Instagram is packed with all kinds of educators—from fitness coaches and health experts to travel lovers and language buffs. 

Whether you’re sharing life lessons, breaking down finances, or helping people stay inspired, having a clear Instagram bio helps you stand out.

It shows people what you’re about and why they should stick around for your content.

For example, look at Alyssa’s Instagram profile—she clearly mentions that she’s a life coach and psychotherapist.

Here, Chloe’s Instagram profile makes it clear she’s a career coach and cleverly uses line breaks to highlight her role as an entrepreneur.

So, to stand out in your niche, it’s always important to have a clear Instagram bio. Copy and paste these Instagram bio ideas to make sure your profile connects with the right crowd and makes a strong first impression!

1. Helping you build a positive mindset   

2. Life lessons for real-life growth   

3. Adding a dose of positivity to your scroll   

4. Promoting wellness and healthy living   

5. Simplifying health, one tip at a time   

6. Sharing workouts, wellness, and motivation   

7. Inspiring you to feel your best self every day   

8. Motivating you to move, every single day   

9. Geography facts and travel inspo for the curious   

10. Exploring the world through stories and visuals   

11. Making geography fun and easy to understand   

12. Money tips for real-life financial freedom   

13. Practical advice on budgeting and saving   

14. Breaking down finances for everyday life   

15. Language learning tips for [language] lovers   

16. Discovering language and culture through stories   

17. Making [language] learning fun and engaging   

18. Breaking language barriers with every post   

19. Inspiring you to live your best life every day   

20. Sharing what I know to help others grow  

Read also: Fun Social Media Engagement Posts: 6 Great Ideas

Aesthetic Instagram Bio Ideas

For those who live in the details and see beauty everywhere, these bios capture the essence of simplicity, elegance, and individuality. Let your profile mirror the art in everyday life. Here are 20 aesthetic Instagram bio ideas.

1. Dreaming in shades of soft pastels #EtherealVibes

2. Finding beauty in the small moments #HereAndNow

3. Living in a world of muted tones and calm vibes

4. Inspired by sunsets, coffee, and cozy nights #SereneSoul

5. Simplicity is the ultimate form of sophistication

6. Curating moments that feel like poetry #AestheticSoul

7. Art, coffee, and a soft heart #IntentionalLiving

8. In love with the moon, stars, and quiet places

9. Wandering through life, camera in hand #SoftAndSubtle

10. Romanticizing the ordinary, one moment at a time

11. Colors of my world: blush, beige, and a hint of gold

12. Heart full of art and a mind full of dreams

13. Collecting moments that feel like magic #SoftGlow

14. Chasing sunrises and quiet whispers #GoldenHour

15. Living in chapters of calm, coffee, and daydreams

16. A little bit of light, a lot of soul #EffortlessVibes

17. Curating a life that feels like a gentle song #SoftSoul

18. Flowers, coffee, and quiet corners #PastelDreams

19. Here for cozy nights and long talks under stars

20. Breathing in the calm, exhaling creativity

Instagram bio Ideas for Personal Profiles

Your Instagram bio isn’t just there for show—it’s how people get a feel for who you are and what you’re into. Whether it’s your hobbies, style, or just what makes you, a perfect Instagram bio makes that first impression and helps the right people find you.

Here are some cool Instagram bio ideas that’ll help you stand out from the crowd!

1. Living life on caffeine and daydreams   

2. Part-time adult, full-time daydreamer   

3. Collector of good vibes and bad puns   

4. Traveling, eating, and making memories   

5. Just winging it—life, eyeliner, everything   

6. Crazy cat person and proud of it   

7. Creating my own sunshine   

8. Somewhere between chaos and a good time   

9. Life’s too short for boring bios   

10. Professional overthinker with a splash of humor   

11. Trying to be an adult, failing daily   

12. Bookworm, coffee lover, adventure seeker   

13. Living a ‘why not?’ kind of life   

14. Powered by pizza and endless curiosity   

15. Turning my hobbies into adventures   

16. 50% introvert, 50% “let’s go”   

17. Living a crazy life full of good vibes   

18. Writing my own story, one chapter at a time   

19. Making memories and collecting moments   

20. Life’s a journey, and I’m loving the ride  

Instagram Bio Ideas for Girls

To all the cool girls who are ruling Instagram, here are some sassy, bossy, classy, and cute Instagram bio ideas.

1. Strong women lift each other up   

2. Classy, sassy, and a bit bad-assy   

3. A girl should be two things: who and what she wants   

4. Made of sugar, spice, and ambition   

5. Just a girl with big dreams and even bigger coffee cups   

6. Confidence level: selfie with no filter   

7. Dreaming big, sparkling more   

8. Less perfection, more authenticity   

9. A cute dog mom (my dog is not that cute)  

10. Pretty with a purpose   

11. Not just a pretty face—also a pretty mind   

12. Here to slay, every single day   

13. Keepin’ it real, keepin’ it cute   

14. Sunshine mixed with a little hurricane   

15. Life isn’t perfect, but my eyeliner is   

16. Bold and unapologetically me   

17. Just a girl with goals and a plan   

18. Glitter in my veins, sparkle in my eyes   

19. Just a cupcake in a world of muffins

20. Sweet as candy, tough as nails   

Instagram Bio Ideas for Boys

To all the guys making their mark on Instagram, here are some bold, funny, stylish, and cool Instagram bio ideas for 2025 to help you stand out. 

1. Just a guy with big dreams and a bigger heart   

2. Life’s short—stay cool and take chances   

3. Making moves and making memories   

4. Classy, sassy, and a little badass-y   

5. Just a dude with a good vibe and a great playlist   

6. Out here to be someone’s reason to smile

7. Adventurer at heart, dreamer by nature   

8. Living for the moments you can’t put into words   

9. Staying true to myself—no filter needed   

10. Just a guy in a world of possibilities   

11. Working on goals and good vibes only   

12. Real life > Instagram life   

13. Chasing sunsets, not followers   

14. A gentleman with Drake feelings   

15. Channeling my inner Albert Einstein… mostly for the hair  

16. Hustle hard, stay humble   

17. Calm mind, wild heart   

18. Just a guy with his eyes on the prize   

19. Living a crazy life in full color   

20. Living life, king size

Short and Impactful Bio Ideas

It turns out people decide if they vibe with you in 50 milliseconds on social media/online! Yep, before they even blink, they’ve got an opinion. So, here’s a lineup of short bio ideas to make sure that first glance is all it takes to hook ‘em!

Here are some impactful and short Instagram bio quotes.

1. Be yourself; everyone else is already taken  

2. Happiness depends upon ourselves  

3. Turn your wounds into wisdom  

4. What we think, we become  

5. In the middle of difficulty lies opportunity  

6. Do what you can, with what you have, where you are  

7. The only way to do great work is to love what you do  

8. The journey of a thousand miles begins with one step  

9. Life is what happens when you’re busy making other plans  

10. Dream big and dare to fail  

Best New Year Marketing Ideas for Your Best Year Yet! (2024)

11. The best way out is always through  

12. It always seems impossible until it’s done  

13. Happiness is not something ready-made. It comes from your own actions  

14. Don’t count the days, make the days count  

15. What we know is a drop, what we don’t know is an ocean  

16. You only live once, but if you do it right, once is enough  

17. Life is either a daring adventure or nothing at all  

18. If opportunity doesn’t knock, build a door  

19. The mind is everything. What you think, you become  

20. Keep going, no matter what

Here we go—Instagram bio ideas for every personality, purpose, and vibe. But hey, I’m not just throwing Instagram bio ideas at you and calling it a day.

I’ve also got some tips to help you craft an Instagram bio that’s all you!

How to Optimize Your Bio for SEO

Instagram bio is a vital part that can increase your profile’s searchability, making it a significant place to include relevant keywords and search terms. You can do this by practicing the following steps:

• Add location tags along with keywords. For example, London’s top-rated personal trainer
• Include appropriate keywords that describe what you do and who you are. For example, Wanderlust-driven photographer | Capturing life’s moments
• Add hashtags as per your industry to target a broader audience
• Include a trackable link
• Showcase your expertise with industry-specific term
• Do not forget to include a call-to-action. For example, Book a free consultation (link in bio)

Use keywords effectively

Your bio is a powerful element that can increase your searchability. Thus, using keywords strategically to optimize your bios and profiles is crucial.

Here are a few tips on how to search and use the keywords in your Instagram bio for maximum impact:

• Identify the power keywords related to your niche. It can be a job title, industry-related keyword, skills, and specialty, etc. You can search for the relevant keywords using any keyword research tool such as Ahrefs or Semrush.
• Integrate the keywords naturally; do not stuff or overuse them.
• Do strategic placement of keywords by using the most searched keywords first and so on.
• Use location-specific keywords in your bio, as it can tremendously boost your visibility in local searches.
• Use keywords in hashtags as well, such as ContentCreator or FoodPhotography.

Use emojis appropriately

Your bio is a reflection of you or your brand. A well-created bio can speak much about who you are and what you do. So, why not use all the elements to make it look captivating and meaningful at the same time?

To make it engaging and visually appealing, you can use emojis that are most relevant to your industry or brand.

So, here are some of the dos and don’ts of using emojis in your bio:

• By adding emojis to your bio, you can cut length without sacrificing personal connection. Plus, it grabs attention more quickly than plain text.
• Emojis can add nuance and emotion to your bio, helping to convey tone and intent more effectively.
• Select emojis that are relevant to your brand, profession, or personal traits.
• You can also use emojis instead of bullet points, such as .
• Use them evenly and in proportion to create a pleasing visual flow.

Pro tip: Do not replace every word with emojis, as overusing them may not allow your visitors to interpret your core message and your intended message could be lost!

Link to external content when needed

Include a relevant link to your bio, as it can:

• Drive more traffic to your website.
• Help with brand marketing while enhancing its visibility.
• Streamline communication options.
• Boost your credibility.
• Turn followers into paying customers.
• Build authority by showcasing your expertise.

Real-Life Bio Examples

Remember, in the world of social media, building your influence is the social currency. But how will you make an impact and bring value to your audience? Well, the first thing you need to work on is creating a great bio.

Still confused about where to get started? Here are a few real-life examples of some of the best influencers in different niches with their bio ideas. This will show you what a perfect Instagram bio looks like.

Influencers can demonstrate your products or services and what makes them unique while also reaching a wider audience. They provide a level of authenticity that traditional advertising simply can’t match. So, here are the bios of some of the top Instagram influencers:

Fashion

Fitness

Food

Tools To Help You Craft Compelling Instagram Bio Ideas

The Secret to Never Running Out of Marketing Ideas

Your online bio is often your first impression on potential clients, employers, or collaborators. Using bio idea generators or other potent tools can act as your secret weapon in creating a compelling narrative.

Let’s know about these tools in detail:

1. Bio idea generator

Using a bio generator, you can create professional-quality bios in seconds. These tools use AI to understand your professional experience and draft a bio that resonates with your target audiences. Here is why you should consider using one:

• Time-saving: These tools can create a catchy bio in just a couple of seconds. It can even be beneficial for professionals who handle multiple profiles or update their bios regularly.
• Consistency across platforms: Easily adapt your bio for multiple social media accounts by maintaining uniformity in writing style and formatting.
• Creativity boost: Using bio idea generators provides new perspectives and angles you might not have considered.
• Customization options: These platforms create personalized bios based on different platforms, audiences, demographics, etc. Plus, they adjust length, tone, and keywords as per your ICP.
• Keyword optimization: Many bios idea generators suggest industry-specific keywords to improve your searchability.

2. Font and symbol suggestions

Font generators empower you to create bios that are unique and impressive.

Here are some of the benefits of using links to font generators for creating bio:

• First impression counts: Bio is the first thing that people see. Therefore, using a unique font allows you to share information and make a statement.
• Consistency: With font generators, you can create a unified look for your bios on multiple platforms. This cohesive appearance helps strengthen your personal brand and makes it recognizable.
• Improved readability: By opting for the right font size and style that align with your brand and are easy on the eyes, you’re making it effortless for your audience to absorb your message.
• Saves time: Using font and symbol generators, you can save time by crafting a professional-looking bio in seconds that would have taken much longer to create if done manually.

Tips to Make Your Bio Ideas for Instagram Stand Out

Bio is written to summarize yourself or your organization’s expertise & accomplishments. These bios distinguish you from others in your niche. This is why they are considered a powerful tool for making a great first impression and attracting followers.

So, here are a few tips to craft an engaging bio:

1. Leverage fonts and symbols

Using different fonts, symbols, and emojis can be a great idea, as long as it’s a legible font that displays well on all devices.

You might not know that different types of fonts can trigger different psychological responses and emotional reactions in the readers, depending on their characteristics, context, and culture.

Fonts are not one-size-fits-all, so you should diligently select and match them to suit the brand’s message’s purpose, audience, and context. Using a variety of fonts can significantly enhance your brand’s appeal to your target audience.

2. Use line breaks & spacing

When it comes to creating a captivating bio, formatting plays a vital role in improving readability and getting the attention of potential customers. Here are a few formatting tips to make your bio look visually appealing:

• Use line breaks to create short and digestible paragraphs, making your bio easy to read.
• Use bullet points to make your bio easy to digest.
• Experiment with spacing, as this helps create visual separation and gives a unique touch to your bio.

3. Let your profile picture & bio work together

The profile picture is usually the first image people see that represents your brand. Thus, it implies that your bio and profile picture work together to create a solid first impression.

If you are an influencer or own a personal brand it is recommended to opt for good headshots. This helps create a personal connection with your audience.

With InstaHeadshots, you can easily create authentic, high-quality headshots from your selfies, ensuring your personal brand looks professional and relatable.

Whatever picture you choose, ensure it’s high resolution. Furthermore, try to use the same profile pictures across all platforms, as it helps build recognition and makes it easier for the audience to find you on different platforms.

Also, your profile picture should fit in with your overall aesthetic, following the color palette of your brand. For example, if you are a makeup artist, you could hold some cosmetics or upload a picture doing makeup, etc.

Thus, using a great profile picture and an appealing bio can help you stand out and entice people to explore all the products or services you offer.

Include your pronouns

Many people on social media now share their pronouns to showcase their solidarity with the gender-fluid community. If you are comfortable sharing your pronoun online, you can do so to make it clear to your audience how to address you.

It will also make people of all identities comfortable with approaching you.

Common Mistakes to Avoid in Instagram Bios

There are so many different opinions out there on what you should and shouldn’t include in your Instagram Bios. Are you also muddled? Don’t be. Here are the significant things that you should avoid while writing a bio:

1. Overusing emojis

Emojis are an excellent way to enhance your branding and make Instagram messaging more interesting and fun. But overusing them can make your bio look cluttered. Furthermore, emojis are not universally acceptable.

Unless the user has the most updated operating system or web browser, they may not even be able to see the full range of emojis on offer. Thus, some people reading your emoji-filled bio will be greeted with ugly blank boxes instead of colorful icons.

You can add one or two emojis to your bio. Add an emoji only if it fits your brand’s persona. Otherwise, it’s advisable not to add it.

2. Being too generic

Who likes reading a bland bio? No one! Therefore, it should be unique and catchy as it is the first thing people see when they open your profile.

Don’t try to stuff every detail about yourself into one sentence or use complex words everyone can’t understand. Giving your Instagram bio some thought is essential if you want it to be effective.

Try to make your bio interesting by playing with various formats, experimenting with links and keywords, and incorporating your brand voice.

3. Not updating regularly

Regularly monitor and update your bio for any changes or updates to identify opportunities to improve it.

If you keep the same bio for a longer time, your audience will be less engaged. People are always looking for new and exciting things, so refreshing your bio is an excellent way to keep your users engaged and coming back to your profile for something new.

You must even update your bio as your marketing campaigns change. It can help you attract the right audience and bring relevant opportunities from potential partners to prospective customers.

With each new campaign, try experimenting with different elements. You can also research keywords and audiences and compare them with those of your competitors.

Monitor what words or topics stand out and how to incorporate them into your brand’s bio.

Read also: Understanding Customer Journeys in Marketing Automation

Conclusion

And that’s a wrap! Making your Instagram bio pop isn’t rocket science—it’s all about showing off what makes you, YOU. So go ahead, tap “Edit Profile,” play around with these ideas, and let your bio do the talking. 

EngageBay is an all-in-one marketing, sales, and customer support software for small businesses, startups, and solopreneurs. You get email marketing, marketing automation, landing page and email templates, segmentation and personalization, sales pipelines, live chat, and more.

Sign up for free with EngageBay or book a demo with our experts.

The post Bio Ideas: 280 Instagram Bios to Elevate Your Profile in 2025 appeared first on EngageBay - All-in-one marketing, sales, and service.

Consumers encounter numerous marketing campaigns daily, but only a few stand out as the best ones, leaving a lasting impression on their memory.

Marketing campaigns are crucial in educating the target audience, enhancing brand visibility, and driving conversions.

Only the brands that resonate most with customers or captivate the audience leveraging the best marketing campaigns will stick with them.

So, how do you create a great marketing campaign?

You do this by deploying digital marketing strategies that target your audience and using viral marketing techniques to gain engagement.

In this blog post, we have compiled a list of the best marketing campaigns to inspire you and dissect the strategies behind their triumphs.

Understanding What Makes a Marketing Campaign Successful

So, what elements matter the most when you’re crafting a new marketing campaign? Let’s take a look.

Set clear objectives

Think of clear initiatives for your marketing campaign. Whether it’s aiming to boost sales by 20% or increasing brand awareness among a new demographic. Clear objectives provide focus and direction for your entire team.

The objectives to identify the best marketing campaigns include understanding your product. Conduct market research, set goals, establish key performance indicators (KPIs), and create an action plan.

Know your audience

A clear understanding of your target audience helps you set your marketing campaign on the right path.

Delve into customer demographics, behaviors, and preferences. What makes them tick? What solutions are they seeking? Personalize your campaign to fit these questions.

Customize your message to resonate with customer’s needs and aspirations. This will lead to better conversions.

A web analytics tool like Google Analytics can help you with this. Google Analytics provides insights into visitors’ demographics, behaviors, and preferences.

It tracks website interactions, allowing marketers to craft campaigns for specific audience segments.

Creativity and innovation

Creativity and innovation are about finding fresh angles, unexpected twists, and imaginative storytelling that spark curiosity and leave a lasting impression on your audience.

Minimalist Advertising: Clever Strategy or Passing Fad?

Create compelling content that resonates with the audience. You can do this by telling stories, using visuals, or creating engaging experiences.

Effective channels

Choosing the right channel to promote your product or services is crucial in launching successful marketing campaigns.

This involves analyzing which channel your audience spends the most time on. Whether they are scrolling through Instagram, tuning into podcasts, or attending industry events.

Measurable Results

It is crucial to track your marketing campaign’s performance and measure its progress against the established KPIs.

You should track website traffic, conversion rates, and customer engagement metrics.

They help you find deviations from the plan and make needed adjustments.

Diverse Industries, Diverse Strategies

From technology giants to fashion houses and food and beverage brands, each industry presents unique challenges and opportunities.

The Best Thanksgiving Marketing Ideas!

A customized approach works better for ad campaign development.

By examining the varied tactics employed by industry leaders, we can gain valuable insights into the ever-evolving marketing landscape.

Let’s delve into real-life examples of campaigns spanning diverse industries, showcasing successful ad campaigns.

These campaigns highlight product features, challenge industry perceptions, and leverage consumer insights.

Iconic Marketing Campaigns and Their Success Stories

In this section, we’ll explore some of the best marketing campaigns and what made them resonate.

7 Incredible Guerrilla Marketing Examples From Global Brands

1. Metro Trains “Dumb Ways to Die” campaign – Best Safety Campaign

Campaign overview

Metro Trains launched an iconic campaign that took social media by storm in 2012.

The “Dumb Ways to Die” campaign is a groundbreaking example of successful viral marketing.

Metro trains delivered a serious message about train safety using catchy music, adorable characters, and humor.

Objectives and goals

Dumb Ways to Die campaign’s primary goal was to raise awareness related to safety in metro trains. The advertisement specifically targeted younger demographics.

Cases of trespassing, reckless behavior around trains, and unsafe platform crossings were increasing, which led to the launch of this campaign.

Target audience

The Dumb Ways to Die campaign targeted the younger generation, including teenagers and young adults. The younger audience is more active on social media. They try to perform stunts on metro stations, violating safety rules.

The Dumb Ways to Die campaign went viral on digital platforms and reached the target audience.

Key strategies and tactics

• The campaign presented a serious message through animated characters and humor, which captured the audience’s attention.
• The campaign used successful viral marketing techniques. It used them to take over social media and digital channels, reach a wide audience, and encourage sharing.
• The music “Dumb Ways to Die” became a sensational hit among the audience, further spreading the safety message.
• The campaign created an emotional connection with viewers by showcasing the consequences of unsafe behavior around trains.

Outcome and impact

The “Dumb Ways to Die” campaign unexpectedly became a viral sensation. Metro Trains reported a remarkable increase in train safety and a reduction in risky behaviors around train stations. This campaign also received global recognition and numerous awards for its creativity.

Lessons learned

Innovation and creativity capture the audience, and the campaign should be designed according to the targeted segment.
Create shareable content designed for digital platforms to reach a wider audience.

2. Dove’s “Real Beauty” campaign – Best Beauty Campaign

Campaign overview

Dove’s “Real Beauty” campaign challenged the harmful societal norms of beauty and celebrated the diverse spectrum of beauty. This marketing campaign had an FBI sketch artist draw a woman based on her description and then again based on a stranger’s description.

The drawings turned out to be completely different and showcased that only a few women consider themselves beautiful. Dove’s campaign created a positive brand image.

Objectives and goals

Dove launched the “Real Beauty” campaign in 2004. This marketing campaign aimed to challenge beauty stereotypes and redefine societal standards. The primary goal was to build a positive self-image among women of all shapes, sizes, and backgrounds.

Target audience

Real Beauty campaign targeted women of all shapes, sizes, ages, and backgrounds to avoid being misrepresented by traditional beauty standards.

Dove realized many women felt insecure about their bodies. They saw a gap between what women wanted in beauty products and what the market delivered. The brand initiated this campaign to connect with consumers on a personal and emotional level.

Key strategies and tactics

• Dove employed various digital marketing strategies to amplify the campaign’s reach and impact. They asked women to share their photographs with the hashtag #mydovemessages on various social media platforms. The photos show women’s comfort with natural beauty while using Dove products.
• The brand got much media attention for its widespread message of celebrating natural beauty. It also got much praise for its message of inclusivity and empowerment.
• Dove successfully influenced the emotions of target consumers and set an example of marketing that contributed to society’s betterment.

Outcome and impact

Dove’s real beauty campaign remarkably impacted the brand’s reputation.

During 2006-10, Dove outshone its competitors by being conceived as more feminine than average by both men and women. The brand saw a 10% growth in 2010 compared to the previous year.

Additionally, the positive brand image helped Dove grow more in international markets.

Lessons learned

• The “Real Beauty” campaign delivered a valuable message about promoting authenticity and inclusivity in marketing. The brand drove sales and created positive social change by building meaningful connections with target consumers.
• Dove created a brand story by amplifying the voices of real people. It helped the brand resonate deeply with audiences worldwide.

3. “Is Pepsi OK?” campaign by Pepsi = Best Reinvention Campaign

Campaign Overview

“Is Pepsi OK” is one of the most innovative marketing campaigns. It confronted the stereotype that Pepsi is just an acceptable backup when the preferred choice isn’t available.

Pepsi created a television advertisement featuring Steve Carell, Cardi B, and Lil Jon. The advertisement featured a waiter asking a diner who ordered a Coke, “Is Pepsi OK?” and Carell clarifies that Pepsi is “More Than OK.”

The campaign aimed to position Pepsi as one of the top choices for consumers.

Objectives and goals

Pepsi’s goal in this campaign was to sell a product. They also wanted to change perceptions and reclaim their place in the beverage market.

Pepsi aimed to reshape this perception of being a secondary choice and position itself as a desirable beverage option.

Target audience

The marketers of the Pepsi campaign aimed to target consumers who had faced the age-old question of whether Pepsi was an acceptable alternative to their preferred beverage.

Pepsi also targeted younger demographics, including millennials and Gen Z, who are active on digital platforms. They fueled online conversation through hashtags like #MoreThanOK and #PepsiSuperBowl.

By targeting consumers who had questioned Pepsi’s adequacy as a beverage choice, the campaign aimed to shift perceptions.

Through the campaign, the brand reinforced Pepsi’s position as a desirable and legitimate option in consumers’ minds.

Key strategies and tactics

• Pepsi created an ad that catered to the question of why consumers don’t see Pepsi as their main drink. “Is Pepsi OK?” became a strong marketing campaign rather than a weak point. The campaign is an example of the best strategies that come from daring to challenge the status quo.
• Viral marketing techniques played a crucial role in amplifying the campaign’s reach. Pepsi initiated a domino effect of shares and likes through cleverly designed videos and memes, spreading its message far beyond traditional advertising channels.
• By partnering with celebrities and famous personalities who embody the spirit of the campaign, Pepsi solidified its position as a culturally relevant brand.
• Pepsi went beyond traditional marketing, such as ads, and engaged with audiences through multiple channels that created a more immersive campaign experience, driving organic reach and engagement.

Outcome and impact

The “Is Pepsi OK?” campaign yielded significant results in terms of brand perception and business outcomes.

Pepsi successfully shifted consumer perceptions and gained many new customers who preferred Pepsi rather than settling for it as an alternative.

This translated into tangible business outcomes, as Pepsi had a 4% increase in sales after the campaign.

The campaign generated substantial buzz and engagement on social media, with the hashtag #IsPepsiOK trending globally.

Pepsi solidified its position as a culturally relevant brand by igniting conversations and fostering community participation. This helped it strengthen its connection with consumers.

Lessons learned

• Pepsi transformed a simple question into a cultural phenomenon, leaving an indelible mark on the industry. Pepsi revitalized its brand image and set a precedent for future marketing endeavors.
• Addressing brand challenges with humor helped Pepsi engage with the audience directly and authentically. Celebrities and famous personalities in the campaign made it more relatable.
• Pepsi used a multi-channel campaign that included online and offline marketing to connect more with the audience.

Read also: How to Maximize Your Return on Ad Spend (ROAS) in 2025

4. Apple’s “Shot on iPhone” campaign – Best Photography Campaign

The Shot on iPhone campaign successfully marketed Apple’s iPhone quality. The brand used user-generated content by encouraging iPhone users to share their photos and videos captured with iPhones using the hashtag #ShotoniPhone.

By featuring real-life content from consumers, Apple highlighted the quality of iPhone cameras and the creativity of its users. The brand promoted authenticity and social proof around its product.

5. Coca-Cola’s “Share a Coke” campaign – Best Personalization Campaign

With its Share a Coke campaign, Coca-Cola tapped into the emotional aspect of sharing. The campaign involved printing popular names and phrases on Coke bottles and cans.

They encouraged consumers to find and share bottles with friends and loved ones.

The Coca-Cola campaign sparked social media conversations as people shared images of their personalized Coca-Cola bottles.

6. Gucci’s “Gucci Changemakers” campaign’ – Best Social Impact Campaign

Through the Gucci Changemakers campaign, Gucci aimed at promoting diversity and inclusivity within the fashion industry.

The campaign included mentorship programs, scholarships, and partnerships with non-profit organizations. It focused on empowering marginalized communities.

Gucci aimed to position itself as a socially responsible brand by addressing social issues and advocating for change.

The Best Marketing Campaigns Ever (2025 Summarized)

• Metro Trains ‘Dumb Ways to Die’ (2025) – A real-time case study of a campaign that achieved a 21% reduction in train station incidents and amassed over 320 million YouTube views, demonstrating the power of humor and virality in public safety messaging.

• Dove ‘Real Beauty’ (2025) – A real-time case study of a campaign that achieved 10% sales growth in 2010 by challenging beauty stereotypes and fostering authenticity and inclusivity.

• Pepsi ‘Is Pepsi OK?’ (2025) – A real-time case study of a campaign that achieved a 4% increase in sales in the weeks following its launch, flipping a perceived weakness into a bold brand statement. 

• Apple ‘Shot on iPhone’ (2025) – A real-time case study of a campaign that achieved a 24% increase in iPhone sales and generated over 15 million #ShotOniPhone posts, leveraging user-generated content to showcase product quality. 

• Coca-Cola ‘Share a Coke’ (2025) – A real-time case study of a campaign that achieved a 7% increase in consumption among young adults and a 2% rise in U.S. sales, reversing a decade-long decline through personalization and emotional connection. 

• Gucci ‘Gucci Changemakers’ (2025) – A real-time case study of a campaign that awarded over $3 million in scholarships and grants, empowering more than 90 students and non-profit partners to drive diversity and social impact in the fashion industry.

Comparison of top marketing campaigns by brand, objective, channel, and key result.

The Role of Digital Transformation in Modern Marketing Campaigns

The rise of digital platforms has allowed marketers to leverage new technologies and channels. They like to engage with their target audiences in more personalized and impactful ways.

One key goal of digital marketing transformation is to boost sales. This is done better by reaching target customers. The role of digital transformation is to use technology to continuously modify digital models and their operations.

Let’s explore how digital transformation has influenced modern marketing campaigns, along with examples of digital-first or digital-only campaigns.

Data-driven insights

With the help of digital platforms marketers gain access to vast amounts of data. This data can be used to gain valuable insights into consumer behavior, preferences, and trends.

Data-driven insights enable marketers to create a more structured campaign for targeted audience segments. For example, Netflix utilizes data analytics to recommend personalized content to its subscribers based on their viewing history, preferences, and demographics.

Social media marketing

Social media platforms have become integral to marketing campaigns, offering unparalleled reach and engagement opportunities.
Through platforms like Facebook, Instagram, X (formerly Twitter), and LinkedIn, brands can interact directly with consumers. This allows them to build communities and gain brand loyalty.

One notable example is Wendy’s X account, known for its humorous and engaging posts. It has garnered widespread attention and increased brand awareness.

Virtual reality (VR) and augmented reality (AR)

Advancements in VR and AR technologies have opened up new possibilities for immersive and interactive marketing experiences. Brands can create virtual tours, product demonstrations, or branded AR filters to engage consumers in memorable ways.

For example, IKEA offers an AR app that allows users to visualize how furniture would look in their homes before purchasing. It enhances the overall online shopping experience.

Analyzing the Impact of Social Media on Campaign Success

• Social media platforms have revolutionized marketing campaigns. They offer opportunities to reach vast audiences with minimal cost. They have indeed become powerful tools for viral marketing campaigns.
• Influencers have a strong hold on social media. People see social media influencers as authentic and relatable. Their endorsement of products or campaigns can bring much attention and engagement.
• Campaigns often create unique hashtags for tracking, engagement, and user-generated content aggregation. Hashtags serve as digital signposts, enabling users to discover content related to specific topics or campaigns.
• User-generated content (UGC) humanizes campaigns, making them more relatable and trustworthy to audiences. UGC involves content created by users, not brands, which brings authenticity.
• Various metrics and tools help monitor campaigns. They track their impact on desired outcomes, such as website visits, sign-ups, or sales. Engagement metrics, like likes, shares, comments, and retweets, provide insights into the reach and resonance of social media campaigns.

Challenges in Running a Successful Marketing Campaign

Many challenges might affect your marketing campaign; let’s navigate through various challenges that can impact its effectiveness.

Budget constraints

Marketers often encounter limitations regarding budget allocation for campaigns. To mitigate this challenge, prioritize channels with the highest ROI potential. Focus on cost-effective digital marketing strategies such as content marketing, social media advertising, and email marketing.

Changing consumer behavior

Consumer behavior constantly evolves and is influenced by trends, socioeconomic factors, and technological advancements. Marketers need to conduct regular market research. They should utilize data analytics to understand shifting preferences and anticipate future trends.

Using an agile approach can help marketers to gain insight into changing consumer behaviors. They can experiment with new strategies and personalize marketing techniques to resonate with target audiences.

Measurement and ROI tracking

Measuring the success of marketing campaigns and demonstrating ROI can be challenging.

Install robust analytics and attribution models to track key performance indicators (KPIs). Set clear objectives and establish benchmarks for measuring success.

Keeping up with technology

Technology is a major aspect of marketing, from automation tools to data analytics platforms.

However, the rapid pace of technological innovation can be overwhelming for marketers. Address this challenge and keep your team updated with the latest tools and techniques. Additionally, invest in ongoing training and development programs to stay ahead in the game.

For a deeper dive, check out our guide to ‘Key Marketing Trends’

Simple Steps To Plan Your Marketing Campaign

Planning a successful marketing campaign requires careful consideration and strategic execution. Use these outlined steps as a guide for planning your next marketing campaign.

Let’s help you plan your successful marketing campaign effectively.

Define your goals

Clearly outline what you want to achieve with your marketing campaign. You should know the “why” behind your campaign. Whether it’s increasing brand awareness, generating leads, boosting sales, or launching a new product. You should have specific goals that will guide your strategy.

Know your audience

Conduct thorough market research to understand your target audience’s demographics, preferences, behaviors, and pain points.

This information will help you personalize your messaging and choose the most appropriate channels to reach them. Make sure to gather information related to company size, industry, and preferred media channels.

Set your budget

Determine how much you’re willing to invest in your marketing campaign. Consider costs for advertising, content creation, design, tools, and personnel. Allocate your budget based on the channels that will yield the best results for your target audience.

Craft your message

Develop a compelling message that resonates with your target audience and aligns with your brand identity. Communicate the value proposition of your product or service and highlight what sets you apart from competitors.

Share customer testimonials, published case studies, and highlighted pain points that need to be addressed. This will help you to relate your message to the audience and build credibility.

Develop high-quality content and assets that support your message and engage your audience. This could include blog posts, videos, infographics, social media posts, email newsletters, landing pages, and ads.

Choose your channels

Select the marketing channels that will effectively reach your target audience and align with your campaign goals. Options include social media, email marketing, content marketing, PPC advertising, SEO, influencer marketing, and more.

Develop a timeline

Create a timeline that outlines your campaign’s key milestones and deadlines, from planning and content creation to launch and post-campaign analysis. Make sure to account for any seasonality or timely events relevant to your campaign.

Execute your campaign

After planning, personalizing, and researching, you are set to execute your campaign. Implement your marketing activities according to your plan, ensuring all elements are coordinated and executed seamlessly. Monitor your campaign’s real-time performance and adjust as needed to optimize results.

Measure and analyze results

Track your marketing campaign’s performance using relevant metrics and KPIs, such as website traffic, conversion rates, engagement levels, and ROI. Analyze the data to identify what worked well and areas for improvement.

Revise your campaign strategies and tactics for future campaigns based on your analysis. Don’t forget to take note of customer feedback as well. Incorporate learnings from past campaigns to continuously improve your marketing efforts and achieve better results over time.

Conclusion

Successful marketing campaigns are crafted with precision.

They combine creativity, data-driven strategies, and an understanding of the target audience. From compelling storytelling to leveraging the power of social media, the best marketing campaigns resonate with consumers on an emotional level.

Marketers can personalize their messages effectively by analyzing consumer behavior and market trends, ensuring relevance and impact.

Remember, the best marketing campaigns exude authenticity and consistency which are key to building trust and credibility. So, as you start your marketing campaign journey, use these insights.

Try new ideas to come up with the best marketing campaigns and stay adaptable to get great results.

Want step‑by‑step help launching your own best marketing campaign? Schedule a free demo today!

The post Best Marketing Campaigns of All Time: 6 Campaigns That Actually Worked appeared first on EngageBay - All-in-one marketing, sales, and service.

While both types of marketing involve promoting products and services, they differ primarily in their target audience and marketing approach. As such, businesses must be aware of the differences between the two business models and develop a marketing strategy tailored to their target audience.

In this blog post, you’ll discover the key differences when it comes to B2B vs B2C marketing. Later in the article, we’ll also discuss what’s common between the two.

But before we explore the differences between B2B and B2C marketing, let’s understand what B2B and B2C mean.

Defining B2B 

Business-to-business (B2B) is a type of commerce transaction that exists between businesses. B2B businesses target a smaller, more specialized audience with high-end products tailored to provide solutions to their business needs.

Rather than market to consumers directly, B2B businesses focus their marketing efforts on decision-makers in organizations that require their services.

Here are a few examples of B2B products and services:

• An employee productivity company that sells employee scheduling software to business managers or business owners
• An accounting company that offers cloud-based accounting services to businesses
• A company that supplies office stationery and equipment to businesses
• An all-in-one CRM software service that provides marketing, sales, & support solutions for small and mid-sized companies (you may want to check this one out)

Defining B2C

As the name suggests, business-to-consumer is a business transaction that takes place between businesses and individual customers. It involves marketing products or services that are available to the general public directly to consumers. For B2C, the target audience is individuals.

B2C, unlike B2B businesses, has a more extensive, diverse, and broader audience to cater to. 

Examples of B2C businesses include:

• An interior design company that designs homes for individuals or family units
• A finance company that offers personal finance products or services like personal budgeting tools
• A website solution company that designs websites for individuals
• A beauty company that sells personal beauty care products

Now, let’s examine the major differences between B2B and B2C marketing.

Read also: B2B Email Marketing Examples From Billion Dollar Firms

B2B vs B2C Marketing — 8 Ways They’re Done Differently

Although B2B and B2C are both models of online marketing, their approach and delivery methods differ significantly in the following ways.

1. Overall marketing costs

Although marketing costs for B2B or B2C businesses are high, B2B marketing costs are typically higher than B2C marketing costs. This is because the B2B market is more complex, requires a higher level of expertise, and has a longer sales cycle.

Also, because B2B companies need a higher sales volume to profit in the long run, they tend to spend more on multiple marketing strategies to reach a wider audience within their niche.

Additionally, B2B companies typically incur higher overhead costs, such as research and development, since they invest in new products or services. 

B2C companies, in contrast, usually avoid incurring high customer acquisition costs or have a long sales cycle like B2B companies. In addition, customers’ needs are less complex and are more easily satisfied. Therefore, B2C companies can spend less than on their marketing campaigns.

2. Content marketing: Authoritative vs conversational

The main differences between B2B and B2C content marketing are the content’s focus, tone, and target audience. 

B2B content marketing is typically focused on the business itself, its products and services, and the benefits they bring to other businesses. It is aimed at executives and decision-makers. B2C content marketing, on the other hand, is focused on the individual consumer and how the product or service can help them in their personal lives. 

Another key content marketing difference between B2B and B2C is the type of content used. B2B content marketing is more data-driven and technical. It focuses on specific features and benefits that appeal to other businesses. In contrast, B2C content marketing tends to be more generic and appeals to customers’ emotions. 

The third key difference between B2B and B2C content marketing is the tone of the content. B2B content needs to be professional and authoritative, while B2C content needs to be more conversational and engaging. 

The final critical difference between B2B and B2C content marketing is the marketing metrics used to measure success. B2B content is typically measured in terms of lead generation, Customer Acquisition Cost (CAC), Lead-to-Customer rate, etc. In contrast, B2C content is measured in terms of audience engagement, brand awareness, etc. 

17 Powerful Techniques to Generate B2B Sales Leads

3. B2B buying cycle is typically longer than B2C

B2B marketing strategies involve a more complex buying cycle, while B2C marketing strategies are shorter and straightforward.

Reports from Gartner show that the purchase decision for B2B buyers is complex and typically involves six to 10 people making the decision and could span, on average, two to six weeks. 

This shows that the B2B sales cycle is more extended, more complex, and requires more input from decision-makers from several departments before a final decision can be made.

In contrast, B2C sales cycles are usually much shorter and require less input from an individual customer making the buying decision.

For example, before placing an order, B2B customers must have identified a business need that must be fulfilled. It could be a need to reduce expenses on financial reporting. Before making a purchase decision, key decision-makers would be notified. In this case, the head of accounting, marketing, and budgeting team, the CFO, and other key players.

A purchase decision can only be made after a series of internal negotiations, unlike B2C customers, who are more prone to make emotional purchase decisions based on advertising and product marketing campaigns.

The reason for such a rigorous B2B buying cycle isn’t farfetched. The risks involved in making a wrong purchase can negatively affect a business. As such, decision-makers take a more painstaking process before purchasing to circumvent the chances of business failure.

Read also: The Functions of Sales Management: What Every Team Lead Needs To Know

4. Target audience: Niche vs diverse

B2B marketing focuses on a specific niche and targets a narrower audience based on factors like estimated revenue, no. of employees, or business demographics to ensure specificity. In comparison, B2C businesses reach a more diverse audience. 

Furthermore, the B2B target audience is typically more sophisticated and has more experience with the marketed product or service and therefore requires more complex education from the marketing and sales team to close a sale. 

On the other hand, the B2C target audience is generally less sophisticated and is more likely to be interested in the product or service only for its immediate benefits.

The difference in target audience between B2B and B2C also directly impacts pricing — B2B products are usually more expensive than their B2C counterparts.

This is due to the specialized marketing and a higher level of expertise required, and B2B brands tend to factor in the costs of after-purchase services such as technical support, user training, or customer support when fixing a pricing structure. 

In contrast, B2C pricing is often focused more on demand and competition.

Read also: 2023 B2B Marketing Ideas: What HubSpot, Flock Freight, and LinkedIn Can Teach Us

5. Marketing relationship: Transactional vs personal 

Every form of marketing involves building successful relationships with customers and prospects. However, the type of relationship built is what differs.  

B2B marketing involves marketing to other businesses and organizations, often intending to secure a long-term contract, and thus, they focus on building personal customer relationships. 

Building strong customer relationships is crucial for B2B brands. This is because it provides an excellent opportunity to let potential customers in on what the product or service is about, build brand trust, and stay in customers’ or prospects’ minds. (Want to win at engaging prospects and customers at a super-low cost? Check out EngageBay)

B2C marketing models, on the other hand, tend to be more transactional and focus more on making immediate sales than building long-term customer relationships. Also, with transactional marketing, there are fewer or no customer interactions after a transaction is completed.

9 Proven B2B Email Marketing Best Practices for Beginners

6. Purchase decision: Logic vs emotions

When it comes to marketing campaign messaging, B2B and B2C businesses take a different approach.  

In a B2B model, the decision to buy a product or service is driven by logic. When purchasing, businesses are more likely to consider price, perceived value, and reputation. Simply put, the key consideration is, ‘can this product help me achieve my business goals?’

On the other hand, B2C purchase is driven by emotions. Consumers are more likely to be influenced by convenience, brand story, and emotional appeal when purchasing.

Also, B2B marketing models focus on more technical and analytical strategies. In contrast, B2C models focus on more creative and emotional strategies like influencer marketing and social media campaigns.

How a product or service is presented to customers also differs between B2B and B2C models. 

B2B models focus on product features and specifications, while B2C models emphasize the brand’s story and the emotion behind the product or service–this is due to the logic versus emotion factor. Businesses are more likely to focus on the practical aspects of a product, while consumers are more likely to focus on the emotional aspects of a product.

Read also: SaaS Business Model Working Explained

7. Purchase costs vs ROI: What’s in it for me?

It’s not easy for a business to churn out hundreds or thousands of dollars to make a purchase. And when they do, they want to know the projected return on investment right away and how the purchase will positively impact their business and increase efficiency.

As such, it’s safe to say that B2B purchases are driven by projected return on investment or future financial rewards.

For individual consumers, the emphasis on financial incentives or Return on Investment is typically less. Rather more emphasis is placed on how the product or service makes them feel, what’s trending, or the entertainment they drive from making such purchases.

Read also: What Nobody Tells You About CRM ROI: Food for Thought

8. B2B places a premium price on brand positioning compared to B2C

Brand positioning and authority building are a big deal in B2B marketing. B2B marketing primarily focuses on positioning their product, service, or brand in a way that communicates to prospects why their product is the best choice for them. 

This focus on positioning is critical for B2B, as the decision-making process for large businesses is often much more complex than that of individual consumers.

Although authority building and brand positioning are vital for B2C businesses, individual purchase decisions aren’t heavily hinged on them. Instead, more priority is placed on creating a story or narrative that resonates with customers’ values and beliefs and triggers them to purchase.

Therefore, B2C marketers must be much more creative and engaging in marketing than their B2B counterparts to capture consumers’ attention.

CRM for B2B: How to Make Your Business More Profitable

What’s Common Between B2B and B2C Marketing?

Although B2B and B2C marketing have some differences, their similarities are pretty striking.

Both types of marketing rely on the same basic principles, such as understanding customer needs, creating a compelling message, and utilizing the proper channels to reach the right audience and close sales.

Another apparent similarity between B2B and B2C digital marketing is that both involve reaching out to customers with an effective marketing campaign that addresses customers’ pain points and makes sales. 

In both types of marketing, it is essential to understand the customer’s needs and develop strategies to meet those needs. Similarly, B2B and B2C marketers use marketing channels such as email marketing, social media campaigns,  and website traffic to target and reach potential customers. 

Additionally, B2B and B2C marketers use data to understand customers better and effectively target them. 

This data is used to identify customers’ preferences and trends and identify business patterns which are then used to create targeted campaigns tailored to specific customer needs.

Check out EngageBay’s excellent customer database software, which doesn’t stop at helping you manage your customer database but also gives you insight into where your leads are in the sales pipelines so you can take actionable steps to optimize your marketing campaign.

Finally, some companies offer services and products for individual consumers and businesses. For instance, a company that provides personal finance products for individuals may also have a finance software service for businesses. Another example is a furniture manufacturing company that creates furniture for businesses and individual use.

Read also: 11 B2B Sales Techniques Your Business Should Use

Conclusion

Although there are similarities between B2B and B2C digital marketing, several key differences are also worth knowing. These critical differences can be summarized into the target audience, marketing approach, and messaging.

An in-depth understanding of these critical differences between B2B and B2C marketing is crucial to designing and implementing an effective marketing strategy tailored to your business model. By recognizing these similarities, B2B and B2C marketers can better understand how to create successful marketing campaigns.

For your marketing automation, sales CRM tools, and customer support for your business, try EngageBay – The #1 alternative to HubSpot for small businesses.

Explore the most impactful marketing strategies on the market in our comprehensive guide – revolutionize your campaigns now!

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A large majority of people believe that creating content is easy.

That might be true if you think content involves only writing sentences and publishing them online.

Unfortunately, it’s not that simple. Creating actionable content that influences and drives growth is challenging.

If you’re a digital marketer, you know how difficult it is to research and publish unique content. Luckily, there are several resources online that can help you get started with the content creation process.

But there’s a catch.

Most tools are expensive and may not offer value for small businesses. There are exceptions, though.

That’s why we’ve taken a fine-toothed brush and combed through the internet looking for useful, free marketing tools.

This guide lists the best free marketing tools available in 2025—no dangling trials, just genuinely free options.

In this blog post, we have curated a list of 15 free marketing tools that should be a part of every business’s marketing stack. Here’s a rundown:

• Free marketing tools for content: Hemingway Editor, Copysmith AI, Content Snare.
• Free marketing tools for design: Canva, PhotoADKing, Pablo.
• Free marketing tools for infographics: Venngage, Visme.
• Free marketing tools for videos: Lumen5, Wave.video.
• Free marketing tools for email marketing: EngageBay, Moosend.
• Free marketing tools for designing webpages: Elementor, The QR Code Generator, QR Code Tiger

Free Marketing Tools for Awesome Content

(Updated 2025)

Any digital content begins with the right text. Content creation can be a painstaking process, but these tools can help.

They are not a substitute for solid content strategy, but the right tools can finetune much of the process.

Let’s compare these 15 free marketing tools in depth:

Hemingway Editor

Hemingway Editor is a top free marketing tool used by writers that checks your copy for tone, voice, grammar, and readability. Hemmingway offers an online editor as well as a desktop application.

In a market dominated by Grammarly, Hemingway editor offers tons of features other than grammar checking and editing — making it one of the best free marketing tools for content writing.

Features

Color-coded grammar checking

Hemingway has an easy-to-use interface. Writers can either write directly and then edit the copy or upload a ready piece of content and edit it.

The tool highlights areas of text in different colors, depending on what needs changing. The color-coding and highlighting features make it easy to guide novice writers to create a concise and error-free copy.

Hemingway recommends suggestions and replacements when you hover over the highlighted text.

Integration with publishing platforms

Hemingway integrates with Medium and WordPress, so you can directly edit before publishing your content.

Exporting and importing options

The tool also allows users to import and export documents. If you’re an editor, you can make annotations and highlights in the text and send it as a PDF.

Pricing

The best part about the tool is that the online version is completely free.

The desktop version does have a one-time purchase cost of $19.99. The desktop version has better functionality in terms of import/export options and updates.

However, amongst the free content marketing tools, Hemingway is leagues ahead of other word processing software.

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Copysmith AI

For those who are short on time when it comes to new content, Copysmith is here to help.

Copysmith is a free online marketing tool that generates marketing copy with the use of AI.

AI content tools are picking up in popularity. They are convenient, easy to use, and save a lot of time.

If you’re a marketer who has to write bulk content daily, be it product descriptions or ad copies, free marketing tools for content writing are a must-have.

One such content creation tool is Copysmith AI.

Features

Templates

There are several templates that users can try—these range from short ad copies to long-form blog topics.

Plenty of templates are available for SEO (Search Engine Optimization), brand taglines, meta descriptions, and landing pages. These templates are customizable for keywords too.